Tanner Chambers – Production Strategist


Tanner is a Minnesota-born graphic designer with a background in television journalism, broadcast technology and marketing. He landed his first TV job while in college, working first as a part-time assistant webmaster and then as an associate producer for Valley News Live in Fargo, North Dakota. He graduated from Minnesota State University Moorhead in 2014 with a Bachelor of Science studying graphic design and mass communications.

A marketing internship brought him to Sioux Falls in the summer of 2014, where he continued to add to his experiences, working as an advertising copywriter, KELOLAND reporter, non-profit administrative assistant, business-to-business broadcast technology marketer and digital freelance artist specializing in graphic design, videography and motion graphics.

Tanner joined the Complete Media team in October 2016 and has thrown himself into his work, developing built-to-last business brands while expanding his web skill set with HTML coding, email and web builders, WordPress, Google AdWords, Facebook ads and more.

He and his wife live with their three small dogs near downtown Sioux Falls.


Jessica Jellema – Results Strategist


Jessica brings a unique balance of skills and insights to the Complete Media Team. Brandishing an Associate’s Degree of Applied Science as a Visual Communications Specialist, Jessica monitors marketing results to assure our clients are benefiting from a positive return on their marketing investment. Extremely detail oriented, she also manages the agency’s work flow, making certain projects are on schedule (or ahead of schedule!) and that clients receive quick responses to any inquiries they may have. Jessica’s specialized skills and laser beam focus on detail make her a great asset to our team and our clients. In her “off” time, Jessica enjoys assisting her boyfriend wrench on his Buick Regal. It has a super charger. We know. Buick Regal…super charger. Sounds made up. It’s not.


Michael Williamson – Marketing Strategist


Michael brings over twenty years of marketing and business development experience to the table. He cut his teeth writing for the SD Department of Tourism, then owned and operated his own small business before migrating to the Southwest. There he gained invaluable experience as a copywriter, designer, audio producer, creative director, p.r. manager, account executive and pool cleaner (his own pool, which he misses dearly each winter). Since his return to Sioux Falls he has continued to add to his experiences, working with non-profits, professional service providers, manufacturers, media outlets, and marketing agency entities.

Michael believes the Complete Media approach to providing marketing solutions for small to medium sized businesses is a game changer. His skills and experiences are invaluable when partnering with our clients. He understands the challenges faced by business owners and what traditional agencies fail to recognize when attempting to serve a client’s best interests.


Nate Anderson Public Relations and Media Strategy Complete Media Inc.,


The Authorities DAA Definition of Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet information for the functions of understanding and optimizing Web usage.

DAA is the Digital Analytics Association, an organization that identifies industry requirements for the web analytics field.

Is Web Analytics just an elegant word for internet site data?

Web Analytics is often used with Web Site Statistics, yet there is a distinction.

Internet website data (software application) deals with straightforward realities like: How many site visitors did I have last month? The target of site stats is to notify you of these easy truths.

Internet analytics has a different angle, evaluation as apposed to basic reporting. Web analytics goes into a lot more detail and offers a lot more metrics. It tries to make underlying trends clear and ‘the why’ things occur on your website like they do. Its objective, as the definition states, is to assist you boost your site and online marketing.

Naturally there is some overlap between the two, so use this analogy: If webstite stats are the speedometer of your vehicle, internet analytics is the entire dashboard.

How do Web Analytics function?

Simple. Initially we need some data to analyze. A lot of sites have a log file that contains the raw information you have to analyze, it’s called the access log. Conversely, information could be gathered by ‘labeling’ pages with a special javascript code.

The Impact of Web Analytics

What internet analytics will indicate to your business depends on whether or not you do something about it based upon the info it gives. It’s my experience that once you are confronted with this brand-new information, these new understandings and new revelations, they will be extremely hard to dismiss.

In my opinion, internet analytics is THE important tool for any online business. It is (or it SHOULD) be the platform of your internet visibility. It is the feedback that shows you what you are doing, and if it’s working.

Tips on Using Promotional Items


What to Distribute
Nearly anything you can consider could be transformed into a promotional item. A few of the most common and most successful advertising products include:

Pens and various writing tools.
Clothing (custom t-shirts, hats, outerwear, and so on).
Water bottles.
Multiple-use shopping bags.

Logo or No-go?

You probably assume that every promotional item must have your company logo design on it. That’s the point of marketing, right? Not always.

In some cases, customizing the item for the client makes more sense. Putting an excellent consumer’s name on a ballpoint pen, water container, or multiple-use buying bag guarantees they will utilize it– and also tells others where they obtained it.

A tiny business logo is OKAY; just ensure the client’s individual identification shows.


Clothes Caution.

The caution about company logos on items doubles for custom t-shirts, hats, etc. You love your business and the logo. But, unless you are an absolutely cherished brand name,– like Nike– possibilities are your customers will not relish the thought of putting on a cap with your logo design on it.

If, however, you could include a logo with a memorable initial motto, you may have a victor. Examples include “Where’s the Beef?” (Wendy’s), “Got Milk?”(American Dairy Association), or “We Try Harder” (Avis).

Environmental Targeting.

It’s most likely not what you assume it is. Environmental targeting methods are items that will be used in the setting where choices that involve your services or product will be made.

As an example, if you operate an on-line company, hand out mouse pads or flash drives– items that will be utilized when choice makers go to their computers thinking of placing an order.

Stay clear of Short Shelf Life.

Attempt to pick items that will be around for a long time. Simply put, instead of an imprinted pad of sticky notes, go with something that could be used repetitively.

One exemption to the short life span rule is meals. At certain times of the year– significant holidays– a gift of food is welcome and appreciated.

Company logos Can Be Winners.

Your staff members, working trade showcases or county fairs, need to be outfitted in matching shirts, hats, or whatever else is ideal for the setup. That is a smart usage of logo design and also serves the advertising purpose without looking forced.

An additional area you can make use of clothes with logos is with your best customers. They have that “love” attachment to your brand name and will truly cherish the special recognition you offer them by presenting them with branded clothes.

Reward Referrals.

Another area in which a logoed item works well is when an individual has provided you a reference. Award the reference with the company brand and they will feel as if they are unique. Once again, providing an option of more than one item would be best.

Option is King.

Ideally, allow customers to select a promotional product– assuming it is not personalized– from numerous you have available. A person who wants and needs a pen will actually use it. The client or prospect who might make use of an envelope opener will certainly choose that.




Today, starting a company is much easier than before. Thanks to modern technology, you don’t need lots of resources, a huge team or numerous degrees to create a successful firm. Today, there are essentially thousands of economical tools offered to business owners that can help bring their vision to life. Whether you’re developing a company from square one, or aiming to improve an already existing one, there are powerful and available modern technologies that can make a significant effect on even the tiniest business.

As most of us know, time is one of one of the most crucial aspects to an entrepreneur’s success, listed below are five steps that small companies can take to acquire some of that time back.

1. Punch above your weight.

If you are ready to invest time into your idea, put a little money in to produce your brand name. A website, social web pages and a detailed approach to follow could make you seem much bigger than you are.

2. Automate– as much as possible

Time consuming, yet important company processes such as invoices, repayments, and email marketing can all be automated, dramatically lowering time commitment.

3. Make your stage and size a benefit

Being tiny most likely means you put on lots of hats and don’t have the luxury of large budgets. Nonetheless, it means you can decide on the fly, course correct and also get in touch with your customers far more thoroughly compared to larger firms.

4. Hire an online aide

Your time is too valuable to squander it on ordinary jobs like scheduling meetings and making lunch bookings. Instead, collaborate with a digital assistant. Most importantly, outsourcing the position permits you to save money on wage, perks and overhead expenses.

5. Unchain yourself from your desk

Innovation today means you can run your company from anywhere. Take advantage of complimentary collaboration devices that allow you to simplify company implementation on the go. Technologies like Skype and Blue Jeans Network allow you to aesthetically get in touch with employees, coworkers and customers regardless of your location while cooperation suites like Google Docs and similar solutions allow real-time teamwork on practically any project.


Nate Anderson Public Relations and Media Strategy Complete Media Inc.,


Social Partnering Approaches

Whether you’re a Fortune 500 firm or a small company, you could boost the return on your social media marketing financial investment. Here are some ways to increase followers:

Co-brand with a partner to elevate the awareness of your campaign. You can provide additional exposure for the partner brand while they provide their brand equity to your marketing. If you have a marketing tab on your Facebook page, for example, take into consideration including partners into the style and messaging.

Find partners to donate prizes for a competition or giveaway. This is often one of the very first suggestions I make to our clients that are running promotions with rewards. Partners could supply rewards you could not offer, both material and experiential.

While bringing partners into your campaign is important in its own right, don’t stop there …

Tap into partners’ social networks to enhance your message. If you don’t have a comprehensive partner marketing strategy in position, ask partners to retweet (it helps if you offer them an @ reference) or to cross-post on Facebook to give your interactions an additional boost.

So What Makes a Partner a Partner?

You might be wondering exactly what differentiates a companion from just a casual connection. The solution: Don’t bother.Nurture your connections to develop partnerships.

I’ve used the term “partner” in this write-up to incorporate a completely integrated co-marketing connection to a more casual request to share a tweet or an article. Among the factors concerning social media like Twitter and Facebook is that they make low-investment partnerships a lot easier.

While some companies are truly protective of what they release, it’s still a whole lot easier to gain conversation in a tweet than it is to coordinate a co-branded marketing campaign.

Constructing a relationship, regardless of what the tool, still calls for genuine initiative.

Whether online or off, relationships and the capability to take advantage of them rely upon the principle of social networking. It has just come to be a lot easier to construct social resources online (i.e., “Likes” or followers) and to utilize those resources to facilitate collaborations. Yet when it pertains to approaching a possible companion or asking support, common sense and principles of relationships still apply.

In summary:

Use social networks to create connections you may not be able to make.

Make use of those exact same devices to create relationships with an equal degree of thoughtfulness you would have invested in an in person interaction.

Don’t presume that those in your social media network will instantly sustain your advertising initiatives.

Do not hesitate to ask for support. Wherever possible, try to find opportunities to include partners more frequently in your social networks.

12 Ways to Get Leads


Make a list– Whether by email, telephone, or mail, we’ve all been targeted by marketers that got our names from a mysterious “list.” Some of these lists are available from companies that offer call lists for direct marketing. However, for a lot of small companies, the very best list is the one you develop on your own by recording info from customers, people who visit your site, and networking contacts.
Ask current clients for referrals– Who better to spread the word about what a fantastic job your company does than a completely satisfied customer? You can ask customers to provide you the names of people they know that would possibly use your services, or ask to connect to with their contacts. Another version of this tactic is reaching out to your existing network (family, friends, previous colleagues, ect.) and making sure every person knows exactly what you do and who you do it for. If you want to kick this technique up a level, invite them to meet for lunch or coffee.

Take advantage of the power of email– Email is another great lead-generator. Leverage the lead-generating power of your listing by including social media links. Extend your reach even further by co-marketing with one or other local business. If you each come up with some kind of giveaway, and promote the free gift, you can use each other’s subscriber list.
Have a competition– Contests and giveaways are a wonderful method to attract new leads. If the reward is appealing to the people you promote your contest to, they will discuss it with their buddies. (And be sure you remind them to do so!) Make sure you have a plan in position to reconnect with the contest goers and advertise your products after the contest has finished as well.
Guest writing a blog– Guest blog writing has actually acquired a bum rap recently. If you have clear objectives and offer terrific content, guest writing a blog could still be a great way to drive traffic to your business.
Attend an in-person event– Lately there has been so much electronic advertising that many businessmen forget the personal touch. Venture out and meet some individuals. If you cannot find the perfect location, begin your own. It’s simple using websites like Meetup.com.
Be useful– If clients aren’t beating a course to your door, you likely have some free time on your hands. Go wherever your clients “hang out”. Take part in relevant forums and share your expertise. Don’t pitch, merely assist. You could also do the same on LinkedIn, Quora, Yahoo Answers, American Express OPEN Forum, and various other specific niche websites.
Make use of a holiday as a tie-in– The weeks between Christmas and the New Year are when the majority of businesses think of holiday advertising and marketing ideas. But there are lots of other holidays and seasons that lend themselves to holiday-style marketing methods. An example we’re all knowledgeable about is the infamous “Back to School” sales businesses have.
Obtain from other sectors– Don’t feel constricted by the “common” lead-gen tactics your competitors use. Mix it up. If you always do electronic advertising and marketing, experiment with direct mail.
Use promotion to gain leads– Some entrepreneurs have had terrific success using press releases, PR, and various other techniques to advertise their company. Just because your business may not be “breaking news” does not mean it’s not relevant.
Mix online and offline techniques– Who says you have to choose between online and offline methods? Try using 1 or 2 of each. Some lead-gen methods have online and offline equivalents. For instance, classified ads are an age-old advertising method. If they’re not effective for your business offline, consider making use of an on-line comparison like Craigslist.





Nike, Apple, & Levi’s Jeans; some businesses have reached that magic sweet-spot where their name associates with an item. The best link between company and clothing is not simply about creative advertising and marketing, that instantaneous link could be summed in one word: branding.

Branding is the process by which a business establishes a meaningful message and translates that message into their advertising. It is such a crucial factor that the impact of the branding process could represent the success or failure of a company endeavor. Developing a brand name suggests that your company is a one-of-a-kind and also has a confident voice, that easily interacts with complete confidence with its target audience.

So how exactly does a business make the leap to becoming a brand name? Here are the 5 vital steps you can follow to make your biz brand-worthy:



Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

1. Dismiss your mom and dad

Do not, under any kind of condition, ask your friends and family about company concepts. They appreciate you and can not be unbiased. What you need is unfiltered, honest feedback … and you’ll only acquire that from people which don’t know you.

2. Accept that brief is best

Can you sum your business up in a few seconds? Your company has to be describable in one short yet wonderful sentence. That truly is a priority.

3. Continuously challenge the standard

When (and this is inescapable) you’re told that you can’t do something, challenge it. And after that, test it again.

You cannot innovate without breaking a mold or two. Do not take no for an answer and you’ll discover that the word “can’t” brings about a possibility. Each objection you overcome is a giant leap forward, and it’s those jumps that will eventually identify your business.

4. A little pompousness excels

The demon that sits on your shoulder could periodically whisper in your ear, “you are the most effective individual in the world to lead your company”.

If you don’t really believe that, no one else will. For instance, would you work with an accountant who didn’t appear to do your books on time? I question it.

There’s nothing more disturbing than a leader who doesn’t rely on him- or herself.

5. Forget income. Profit is everything.

When it concerns business practicality, earnings is everything– everything.

I’ve talked to plenty of business owners who worried that increasing their margin would lead to losing half their clients. Hardly ever is this the situation, and hardly ever do individuals voluntarily decide for the most cost effective alternative. Diners at a Michelin-starred restaurant do not mind waiting a bit longer for their meals to arrive; as a matter of fact, they’ll also pay even more for their dish.

6. Surround yourself with great individuals.

Wonderful people are everything. One of the very best business decisions I’ve made as an entrepreneur is handing over the tasks I can’t do (or do not appreciate) to people that are great in their particular fields.

Ability spotting is a skill in its own right, and is something that every entrepreneur should look to create.

Surrounding yourself with fantastic individuals will be the secret to your success.

7. Learn to Surf.

You’ll begin by standing at the water’s edge, looking apprehensively at the big sea stretching in front of you.

Then, as soon as you’re out there, people will tell you to capture the small waves, but you’ll wish for the most significant.

The wise surfers conserve their power to ride less waves, picking them carefully and riding them brilliantly.

Do that, and when you’ve ridden one well … you’ll really want to continue going back for more.

Much like being an entrepreneur.