According to Wikipedia… “Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. The idea of measuring the market’s response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed as justified if the ROMI is positive.”
If you are a smart business leader, it is imperative that you know what your ROMI is. You wouldn’t invest in stocks and bonds if you didn’t have an idea of what your return on your investment would be. It shouldn’t be any different when it comes to your marketing investment.
Every one of our clients is provided consistent reports with their Return On Marketing Investment. Diligent business owners only work with marketing and media options that provide tangible and positive results.
Read more about tracking your ROMI on Wikipedia: