What is a Brand?
A brand is consistent message of what you are. It’s the identity for your company, and must be the same message on whatever you do, whether it’s Facebook, Twitter, Google+, you website, or perhaps your business card. This identity is not nearly a logo though, it’s concerning something that folks could associate with, something which will certainly resonate to clients, to keep them returning time after time.
The American Marketing Association defines a brand as a “Name, term, style, symbol, or any sort of various other function that recognizes one vendor’s good or service as distinctive from those of other sellers.”
A great brand will:.
Render your company’s message in a clear fashion.
Link you with the consumer and also encourage them to revisit you.
Increase your reliability.
A brand isn’t something you can throw together quickly. Take the time to really think through the perception you would like to provide about your organization, and then think through it again.
Sure, if you’ve acquired a branding professional like Complete Media, it will certainly take place a whole lot quicker. If your are doing it by yourself, take the time to put yourself in the consumers’ shoes. What does your brand say about your business?