When online shopping first hit the scene, consumers were trending only towards the mega-sites that were the Wal-Mart’s of online stores. (You could do that shopping in your pajamas, just like Wal-Mart!) As online shopping has stabilized and more Mom and Pop style companies have come on the scene, online shopping has become more and more a part of the regular economy.
The latest trend is for online sales to increase business for local shops along with the bigger businesses. Rather than driving across town, many consumers are choosing to visit a local company’s online store, which means you should probably get one so you can close the deals that don’t make it through your doors.
Learn how to integrate online shopping into your web marketing strategy on March 18th at noon. Always at Complete Media. $10 for the general public, free for the Complete Media Circle.