Everyone says monitoring is essential, but have you ever truly considered why it is? You absolutely will not succeed with seo without correct tracking in place. Here’s why …
First, you need tracking so you can “cut the fat” and ditch any type of campaigns that are shedding cash. Not every campaign you launch will succeed. And because that happens, you need a method to figure out which projects are wasting your money and time.
Second, you require tracking so you can reinvest even more of your budget into the projects that are generating positive ROI. One of my personal clients had the ability to improve revenues by 50 % just by shutting off a no- money-making ad project as well as reinvesting the very same ad budget into a profitable campaign. No change in ad spending, just 50 % more earnings in my client’s checking account.
That’s why monitoring is so important.