Your advertising and marketing strategy translates into execution and consistently starts with a critical vision of your customer relationships and their needs. It should articulate a clear understanding of your brand and specify deals pertinent for your audience. Only then could you get a realistic understanding of the nitty-gritty tactics as well as results. Together with the budget, resources, and timeline efficiently achieve your company’s goals.
Below is our preferred framework for starting a go-to-market plan. Our incorporated 360 level customer-centric approach is created to reach your audience anywhere they are and educate critical decision-makers with continual feedback as well as dimension.
The recommended tactical actions vary greatly by your audience and your offering. This is just a representative list of considerations. One size does not fit all.
Word-of-Mouth — drive referrals & influence prospects in physical settings & across social media, viral, guerrilla, grassroots and experiental marketing
Content strategy — create editorial calendar to stay top-of-mind via newsletters, blogs & visual storytelling
Public relations — reach audience via media, events, seminars, speaking engagements, etc.
Website — optimize online engagement, expand reach via SEO & SEM, drive traffic and conversions
Social — boost reach & engagement, as appropriate for your audience, across Facebook, Twitter, LinkedIn, Google+, Pinterest, Yelp, Tumblr & Instagram
Mobile — extend customer experience on-the-go via mobile web, apps, SMS and Location Based Services (LBS)
Direct marketing — reach & influence prospects via physical mailings or email
Advertising — gain visibility & reinforce image in the appropriate media venues
Professional associations — enhance reputation via trade events, partnerships, award nominations & industry rankings