Nike, Apple, & Levi’s Jeans; some businesses have reached that magic sweet-spot where their name associates with an item. The best link between company and clothing is not simply about creative advertising and marketing, that instantaneous link could be summed in one word: branding.
Branding is the process by which a business establishes a meaningful message and translates that message into their advertising. It is such a crucial factor that the impact of the branding process could represent the success or failure of a company endeavor. Developing a brand name suggests that your company is a one-of-a-kind and also has a confident voice, that easily interacts with complete confidence with its target audience.
So how exactly does a business make the leap to becoming a brand name? Here are the 5 vital steps you can follow to make your biz brand-worthy:
- ESTABLISH A BRAND IDENTITY
- DEVELOP YOUR BRAND VOICE
- DEVISE A COHERENT MARKETING PLAN
- SET UP DESIGN AND CONTENT GUIDELINES
- GET YOUR ONLINE PRESENCE STRAIGHT