Marketing Strategy: Making A Smart Investment

sioux-falls-marketing

A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

A Change Of Mindset

First and foremost, marketing is an investment. You only get out of it, what you put into it. Therefore CMOs need to begin looking at marketing as the financial investment that it is towards meeting the goals of the business. When you make a financial investment you investigate the risk potential, growth expectations, and your portfolio as a whole. When looking at your marketing spend and strategy, you can start with the same discussions.

To think of it in another way, look around your business at the way investment fundamentals are applied all around you. Why is this not the case in marketing as well? Forget the way that marketing is typically done. Forget what your company has focused marketing dollars on in the past. Then open yourself up to the possibilities that a creative marketing investment can have.

Goal Alignment

Now you’re ready to start getting your goals and your marketing investment in line. But first, make sure that you have the right goals. Of course, this depends on your business. A new business will need to focus more of their investment on brand awareness. You’ll need to make a splash in the market and get your name out there. your marketing spend in that area will be high because your primary goals is brand awareness.

But for most established businesses, awareness is only a portion of the marketing spend. Too often, businesses are focused on the wrong marketing metrics. You see that you’ve gained a bunch of Facebook likes, or you’re getting a lot of return visits to your website. These are positive things, but do they align to your goals? Marketers tend to focus their investment of marketing dollars on the channel itself – whether boosting search rankings or building an email list. But was your goal to create a higher search ranking? Or was your goal to use search rankings as a way to build leads and conversions?

Your marketing strategy needs to be relative meeting the financial goals of your company. If your company is looking for slow and steady growth, you can invest your marketing budget accordingly. But if you really want to get your business off the ground quickly, you’ll have to ramp up your spending for your maximum return.

Execution And Adjustment

Now that you have your focus for your investment from the goals of your business, you’re ready to get started ramping up your marketing strategy. Don’t limit yourself. Your mix of marketing strategy is dependent upon your business, of course, but consider every channel and it’s effectiveness for you.

Make sure you have the right tools in place to measure the return on the investment you’ve made. When you make a financial investment, you will always have these tools in place, so why wouldn’t you have these in place for marketing investment? Again, be focused on the right metrics and making sure you have a system in place to see the results of your hard work. Then you can make the adjustments needed in your strategy. You can identify where the issues are in your marketing funnel and change your marketing investment based on that information.

Conclusion

Thinking of your marketing as an investment, makes you shift your thinking for your marketing strategy and budget. You are only going to get out of it what you put into it – so invest wisely.

A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

Source: Mike McDermott

Complete Media Inc is a Sioux Falls marketing, advertising, website design and web hosting company specializing in web design, maintenance and hosting services.

We help small businesses make more money. Learn more.

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10 LAWS OF SOCIAL MEDIA

complete-media-sioux-falls-south-dakota-marketing-advertising-blog-news-sadies-strategies

 

http://www.entrepreneur.com/article/218160

1. The Law of Listening

Success with social media sites and content advertising and marketing requires listening and much less talking. Review your target audience’s online material as well as join conversations to discover just what’s important to them. Only then can you produce material and trigger conversations.

2. The Law of Focus

It’s better to specialize than be a jack-of-all-trades. A highly-focused social media and content marketing technique planned to develop a strong brand has a much better opportunity for success than an wide approach that tries to cover all points.

3. The Law of Quality

Quality outdoes amount. It’s far better to have 1,000 which check out, share as well as speak regarding your material with their very own audiences compared to 10,000 links that disappear after associating with you the very first time.

4. The Law of Patience

Social media and content marketing success doesn’t happen overnight. While it’s feasible to capture lightning in a bottle, it’s much more likely that you’ll spend a lot of time to achieve results.

5. The Law of Compounding

If you publish outstanding, quality material to build your on-line audience of high quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their very own blog sites and also more.This sharing and going over your material opens brand-new ways for online search engines like Google to find it in keyword phrase searches.

6. The Law of Influence

Connect with experts and work to develop connections with them. If you hop on their radar as a reliable, intriguing source of beneficial info, they might share your material with their own followers, which could place you and your company in front of a substantial new audience.

7. The Law of Value

If you invest all your time on the social media directly advertising your services and products, people will quit paying attention. Concentrate less on conversions and more on producing fantastic material and creating relationships. In time, those individuals will certainly come to be an effective stimulant for word-of-mouth advertising and marketing for your company.

8. The Law of Acknowledgment

You would not overlook a person that connects with you in person so don’t neglect them online. Building relationships is one of the most essential components of social media success, so always recognize every person who gets in touch with you.

9. The Law of Accessibility

Do not release your content then disappear. Be available to your audience. That means you need to continually release content and take part in discussions.

10. The Law of Reciprocity

You can’t expect others to share your content if you don’t do the exact same for them. So, a part of the time you invest in social networks ought to be concentrated on sharing and chatting about content shared by others.

Tips on Using Promotional Items

complete-media-sioux-falls-south-dakota-marketing-advertising-blog-news-dan-farris-01

What to Distribute
Nearly anything you can consider could be transformed into a promotional item. A few of the most common and most successful advertising products include:

Pens and various writing tools.
Clothing (custom t-shirts, hats, outerwear, and so on).
Food.
Water bottles.
Multiple-use shopping bags.
Calendars.

Logo or No-go?

You probably assume that every promotional item must have your company logo design on it. That’s the point of marketing, right? Not always.

In some cases, customizing the item for the client makes more sense. Putting an excellent consumer’s name on a ballpoint pen, water container, or multiple-use buying bag guarantees they will utilize it– and also tells others where they obtained it.

A tiny business logo is OKAY; just ensure the client’s individual identification shows.

 

Clothes Caution.

The caution about company logos on items doubles for custom t-shirts, hats, etc. You love your business and the logo. But, unless you are an absolutely cherished brand name,– like Nike– possibilities are your customers will not relish the thought of putting on a cap with your logo design on it.

If, however, you could include a logo with a memorable initial motto, you may have a victor. Examples include “Where’s the Beef?” (Wendy’s), “Got Milk?”(American Dairy Association), or “We Try Harder” (Avis).

Environmental Targeting.

It’s most likely not what you assume it is. Environmental targeting methods are items that will be used in the setting where choices that involve your services or product will be made.

As an example, if you operate an on-line company, hand out mouse pads or flash drives– items that will be utilized when choice makers go to their computers thinking of placing an order.

Stay clear of Short Shelf Life.

Attempt to pick items that will be around for a long time. Simply put, instead of an imprinted pad of sticky notes, go with something that could be used repetitively.

One exemption to the short life span rule is meals. At certain times of the year– significant holidays– a gift of food is welcome and appreciated.

Company logos Can Be Winners.

Your staff members, working trade showcases or county fairs, need to be outfitted in matching shirts, hats, or whatever else is ideal for the setup. That is a smart usage of logo design and also serves the advertising purpose without looking forced.

An additional area you can make use of clothes with logos is with your best customers. They have that “love” attachment to your brand name and will truly cherish the special recognition you offer them by presenting them with branded clothes.

Reward Referrals.

Another area in which a logoed item works well is when an individual has provided you a reference. Award the reference with the company brand and they will feel as if they are unique. Once again, providing an option of more than one item would be best.

Option is King.

Ideally, allow customers to select a promotional product– assuming it is not personalized– from numerous you have available. A person who wants and needs a pen will actually use it. The client or prospect who might make use of an envelope opener will certainly choose that.

FOR MARKETERS EVERY TECH TREND HINGES ON BIG DATA AND ANALYTICS

 

We never appear to tire of technology talk. We love debating and talking about the cloud, the Internet, wearables, movement, and also every various other brand-new modern technology that hits the marketplace. And why not? These devices and fads are changing the means we hook up, communicate, market products, as well as engage with our staff members as well as customers.

Even though we talk incessantly about brand-new innovations, we could overlook the truth that it isn’t truly technology that’s driving this change, yet the information and the ideas these modern technologies develop. With this data we have the ability to better recognize what interests folks and motivates them to involve with a brand and get their products.

Social media sites

Social networks are just one of the greatest factors to the ever-increasing mass of large information. Essentially disorganized, the information created by countless social networks interactions increases by the min. Social network information is a real goldmine of important business details: Customer actions, purchase patterns, consumer contentment, and also an indication of upcoming styles. It is this information that helps us comprehend exactly how our consumers are engaging with our brands, and also our competitors’ brand names.

As these technology fads are escalating, they are streamlining people’s lives and the means they connect. Marketing professionals take advantage of the constant ability to assess as well as keep an eye on the data and also ‘actions’ trends amassed from these modern technologies, providing them with understandings that could be utilized to customize methods to their targeted clients. The capability to collect this data from our workplaces, our bedrooms, the coffee bar, our vehicles, as well as our houses is just one of the most exciting aspects of technology.

4 ESSENTIAL ELEMENTS TO BRAND IDENTITY

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Company Logo
A logo is a visual symbol, whereas a wordmark or logotype is simply words of your firm or product name established in a specific, set means. These aspects need to be properly created as well as set.

While your logo should always be consistent, you will need variations based upon positioning and usage. For instance, you might need color and also black as well as white variations, you could require versions for horizontal and also square applications. But they all should have the exact same qualities.

Color Palette.
A business color palette is often defined by the colors in a logo. Often these are one or two colors, although some are much more intricate.

In addition to the colors in your logo design, what various other shades suit them? This could be freely identified such as: bright and bold, or pastel. Or, they may handpicked from a color example publication. These added shades are commonly what truly unites (or makes a disconnect) your brand.
Corporate typefaces.
Choose simply a handful of font styles to use whenever there are printed materials. See to it these are readily available on all the computer systems that will create these documents.

Your typographic identification ought to consist of methods of tackling all needs, possibly a regular way of styling headlines or pulling-out content. Work to make these similar from one application to the next.

Consistent Photo Styles.
You should not use the exact same pictures over and over, however all photos must have a consistent look and really feel. Maybe the images are brilliantly lit and the subject is looking right into camera. Or, the photos have a subtle color palette and also the people never look at the camera. Pictures could be close-ups, soft focus, or crisply detailed. Whatever you choose, make use of a consistent styles in all materials, whether printed or online.

5 MINDFUL WAYS TO USE SOCIAL MEDIA

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http://www.tricycle.com/feature/ten-mindful-ways-use-social-media

1. Know your objectives.

Doug Firebaugh of SocialMediaBlogster.com has identified seven emotional needs we may be seeking to satisfy when we browse the web: recommendation, focus, authorization, appreciation, recognition, assurance, and inclusion. Just before you publish, ask yourself: Is there something more constructive I could do to comply with that demand?

2. Be your genuine self.

In personal branding, the majority of us have a personality we want to establish or maintain. Ego-driven tweets concentrate on a schedule; authenticity interacts from the heart. Speak about the many things that really matter to you. If you need suggestions or assistance, ask for it.

3. If you want to post, consistently ask yourself: Is it real? Is it necessary? Is it kind?

Occasionally we publish ideas without considering how they might influence our entire audience. Before you share, ask on your own: is there anyone this might hurt?

4. Offer arbitrary tweets of compassion.

Every now and then I ask on Twitter, “Is there anything I can do to assist or sustain you today?” It’s a basic way to make use of social networks to give without assumptions of anything in return. By connecting to a complete stranger, you create the possibility of connecting personally with followers you could may have otherwise missed .

5. Experience now, share later.

It’s typical to take a picture with your phone and upload it to Facebook or email it to a close friend. This overlaps the experience of being in a moment and sharing it. It also decreases intimacy, because your entire audience joins your date or event in actual time.

HOW TO USE SOCIAL PARTNERS

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

http://www.socialmediaexaminer.com/how-to-use-social-partnerships-to-amplify-your-marketing/

Social Partnering Approaches

Whether you’re a Fortune 500 firm or a small company, you could boost the return on your social media marketing financial investment. Here are some ways to increase followers:

Co-brand with a partner to elevate the awareness of your campaign. You can provide additional exposure for the partner brand while they provide their brand equity to your marketing. If you have a marketing tab on your Facebook page, for example, take into consideration including partners into the style and messaging.

Find partners to donate prizes for a competition or giveaway. This is often one of the very first suggestions I make to our clients that are running promotions with rewards. Partners could supply rewards you could not offer, both material and experiential.

While bringing partners into your campaign is important in its own right, don’t stop there …

Tap into partners’ social networks to enhance your message. If you don’t have a comprehensive partner marketing strategy in position, ask partners to retweet (it helps if you offer them an @ reference) or to cross-post on Facebook to give your interactions an additional boost.

So What Makes a Partner a Partner?

You might be wondering exactly what differentiates a companion from just a casual connection. The solution: Don’t bother.Nurture your connections to develop partnerships.

I’ve used the term “partner” in this write-up to incorporate a completely integrated co-marketing connection to a more casual request to share a tweet or an article. Among the factors concerning social media like Twitter and Facebook is that they make low-investment partnerships a lot easier.

While some companies are truly protective of what they release, it’s still a whole lot easier to gain conversation in a tweet than it is to coordinate a co-branded marketing campaign.

Constructing a relationship, regardless of what the tool, still calls for genuine initiative.

Whether online or off, relationships and the capability to take advantage of them rely upon the principle of social networking. It has just come to be a lot easier to construct social resources online (i.e., “Likes” or followers) and to utilize those resources to facilitate collaborations. Yet when it pertains to approaching a possible companion or asking support, common sense and principles of relationships still apply.

In summary:

Use social networks to create connections you may not be able to make.

Make use of those exact same devices to create relationships with an equal degree of thoughtfulness you would have invested in an in person interaction.

Don’t presume that those in your social media network will instantly sustain your advertising initiatives.

Do not hesitate to ask for support. Wherever possible, try to find opportunities to include partners more frequently in your social networks.

SALES LEADERS MUST SOLVE THE SELLERS DILEMMA TO DRIVE REVENUE

 

Historical sales strategies are coming to be progressively much less efficient. As sales execs work to reinvent their organizations, they are tested to also supply quarterly profit results required by management. These clashing priorities are the essence of the “vendor’s problem.”

Buying vs. Selling.

While innovation advancements have shown to be extremely disruptive to numerous IT companies, one of the most disruptive forces in the market today is actually the consumer. Clothing options have broadened, and prospective consumers have more accessibility to info regarding these choices.

Challenge the Seller’s Dilemma Incrementally.

Dealing with the seller’s problem will certainly require a step-by-step process. These actions include the following:

Develop a linked and joint approach within the entire organization. Return to the basics as well as ensure that the best items are offered to the right consumers via the ideal sales channels. Don’t make the mistake and undervalue the power of planning this right.

Clients have different expectations and requirements than what suppliers are currently utilizing to offer their products and solutions, which develops an extremely detached relationship in the eyes of the customer.

Sales leaders need to spend equivalent time on enhancing sales pressure performance around individual advancement and new habits as they do on advancement and closing deals. Even the best items built for the ideal consumers will not market themselves.

The Sales Organization of the Future.

The sales of the future will have to recognize the customers’ environment. Salespeople will need to be able to translate technology right into sector remedies. This is not so much concerning testing them to believe in different ways; it is a lot more about guiding them to exactly what is possible. The sales force will certainly have to be checked out not as a “source” of innovation products– that has the very best rate, but rather as a strategic partner aiding the business to meet its own key objectives.

5 STEPS THAT WILL MAKE YOUR BUSINESS LOOK LIKE A BRAND

complete-media-sioux-falls-south-dakota-marketing-advertising-blog-news-matts-mind

 

http://www.wix.com/blog/2014/11/5-steps-that-will-make-your-business-look-like-a-brand/

Nike, Apple, & Levi’s Jeans; some businesses have reached that magic sweet-spot where their name associates with an item. The best link between company and clothing is not simply about creative advertising and marketing, that instantaneous link could be summed in one word: branding.

Branding is the process by which a business establishes a meaningful message and translates that message into their advertising. It is such a crucial factor that the impact of the branding process could represent the success or failure of a company endeavor. Developing a brand name suggests that your company is a one-of-a-kind and also has a confident voice, that easily interacts with complete confidence with its target audience.

So how exactly does a business make the leap to becoming a brand name? Here are the 5 vital steps you can follow to make your biz brand-worthy:

  1. ESTABLISH A BRAND IDENTITY
  2. DEVELOP YOUR BRAND VOICE
  3. DEVISE A COHERENT MARKETING PLAN
  4. SET UP DESIGN AND CONTENT GUIDELINES
  5. GET YOUR ONLINE PRESENCE STRAIGHT

TIPS ON USING PROMOTIONAL ITEMS

complete-media-sioux-falls-south-dakota-marketing-advertising-blog-news-sadies-strategies

 

http://www.businessknowhow.com/marketing/promotional.htm

What to Distribute

Virtually anything you can think of can be developed into an advertising product. Several of the more common and most successful advertising items include:

Pens as well as various other writing instruments

Apparel (t-shirts, hats, outerwear, etc.).

Food.

Water bottles.

Recyclable buying bags.

Schedules.

Logo design or No-go?

You possibly think that every marketing product must have your business logo design on it. That’s the point of marketing, right? Not always.

Often customizing the product for the customer makes even more sense. Placing a great customer’s name on a ballpoint pen, canteen, or multiple-use shopping bag ensures they will use it– and also inform others where they obtained it. HOwever, a tiny business logo is okay; just make certain the client’s personal recognition shines through.

Environmental Targeting.

It’s possibly not just what you assume it is. Environmental targeting methods provide products that will be used in the space where decisions that involve your service or product will be made. For instance, if you operate an online business, give out mouse pads or flash drives– things that will be used when decision makers are at their computer systems considering placing an order.

Avoid Short Shelf Life.

Try to select products that will be around for a long time. In other words, instead of an imprinted pad of sticky notes, go with a holder that can be used repetitively.

One exception to the short life span regulation is meals. At specific times of the year, significant holidays, a promotional gift of meals is appreciated.

Company logos Can Be Winners.

Your employees, working trade conventions or business fairs, should be outfitted in matching shirts, hats, or whatever else is appropriate for the setting. That is a wise use of company logo on apparel that provides advertising without looking required.

Reward Referrals.

One more location where a logoed item works well is when somebody has offered you a referral. Compensate the referral with the firm brand and they will certainly feel as if they are special. Once more, selection of even more than one item would certainly be best.

Option is King.

If feasible, allow customers to choose a promotional item, presuming it is not customized, from a variety of options. A person that really wants and requires a pen will in fact use it. The client or prospect who can use an envelope opener will certainly select that.