November 18: Turn website users into customers

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Where Your Users Look

The average internet user spends 3 minutes on a website before navigating away. Do you know how long they spend on yours? Do you know where they spend that time? Do you know how they got to your website or where they are located?

You can.

All this information is key to mounting a website campaign. It helps you to understand how users interact with your website and to gauge where they are in the sales process when they do. You can use that information to turn website hits into sales. The tool is called Site Analytics.

Learn how to use this powerful program on November 18th, noon at Complete Media. $10 for the general public, free for the Complete Media Circle.

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New Mobile Friendly Website for Climate Systems

climate systems website

 

The Complete Media Inc. team is proud to announce the launch of Climate Systems Inc.’s new website! They have been a valued partner for many years, and we look forward to many more years of success with their new website.

Our team meticulously and thoughtfully moved their old content to an upgraded platform and expanded on their featured projects, services and other pages. With this modern and user-friendly design, Climate Systems clients and potential clients will be able to find information quickly and efficiently. The most valuable upgrade is that the site is now mobile friendly. We know that life gets busy, that’s why it’s imperative a website be mobile friendly for your viewing convenience. Click here to visit their new website and learn more about the products they trust, recent projects and a list of services.

Congratulations on your new website!

 

Without Tracking, Your Marketing Dollars Are Pointless

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I don’t know how many times I’ve heard Dan Farris, our Outreach Director, tell a business owner that if they don’t know what their marketing dollars are doing for them, just stop all together and see what happens. That’s exactly what J.C. Penny did with their catalog in 2010 when they discontinued its production. According to an article by Sam Sanders, J.C. Penny is now bringing it back for a select group of customers. They noticed that their online sales decreased in the last five years and after some research, determined the decline was caused by the discontinued catalog.

J.C. Penney spokeswoman Kate Coultas tells Sam Sanders with NPR, “Our research has shown that our customers, particularly when it comes to looking at home merchandise, still prefer to browse a traditional print piece but then go online to order the item or go into our store.” You need to know and understand your target market and how they tick. Five years ago the world was going digital so the decision J.C. Penny made to discontinue the catalog was solid. It’s a good thing they put tracking elements in place to see what was working and what wasn’t. It’s all about a return on investment.

Our team at Complete Media does this day in and day out. It’s all about analyzing the market and using our client’s marketing dollars in the most efficient way possible. When you think about it, what’s the point in investing in your marketing when you don’t know what it’s returning to you?

Super Bowl Sunday: Just As Big A Day For Advertisers As Players

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Gone are the days where a Super Bowl commercial was enough to make an impact and grow your business. If you want to make a splash in the marketing world this weekend, you need to have a full blown online campaign as well as real time marketing. Talk about being on your toes! The most iconic moment of real time advertising and what really started the trend was the Oreo tweet during the Super Bowl black out.

I have Twitter but am frequenting the site less and less, except on big advertising days such as this. I can guarantee you I will be following my feed closely to see what the major companies come up with. Some companies, such as Papa Johns don’t even plan on purchasing a commercial. They are putting all their time and money into an online campaign. Click here to read an article about Mountain Dew and their Super Bowl plans. It’s fascinating to see the advertising world evolve. I am more excited to pay attention to the advertising and commercials than the actual game this Sunday! But if I have to, go Seahawks!

Are You Choosing the Right Color For Your Brand?

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A vital part of any great brand are the colors that are thoughtfully chosen to represent a business. Target has their iconic red, Ford with the blue, and then there are the Golden Arches of McDonalds. These colors were chosen for a specific purpose and when it comes to choosing a color to represent your brand, there are many things to consider.

Color is the first sensory touch point with a customer or client. A customer will make a quick judgement of your business on just the color of your marketing materials. They may not realize that the color plays a part, but it does.

Choosing a color to represent your brand and business goes beyond the realm of artistic choice. You can find colors that fit your demographic and have a better chance of standing out among competition. I challenge you to take some time from your busy schedules and note what kind of colors your competitors are using and what you think they are trying to represent with those colors.

Here is a resource that you can use to find what colors are associated with what psychological properties. http://www.colour-affects.co.uk/psychological-properties-of-colours

Does the color of your logo and branding materials represent the kind of business you are or the type of product you are selling? If you need help or are ready for a change in your corporate identity Complete Media is here to help you build a better brand and make you more money!

January 21: 10 Tips to Control Your Business’ Reputation

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Branding is like a first impression. Think of your first day at school, first job interview, first time in front of a judge. Dressed up a bit to put your best foot forward, right? So, then what foot is your business putting forward? That’s where branding steps in. It’s important to stay consistent with messaging so clients understand what to expect from you. Brand management can be daunting, but does not have to be difficult.

We’ll help you get started controlling your image on January 21st, noon at Complete Media. $10 for the general public, free for the Complete Media Circle.

Commercial Critiques

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,
I have always been fascinated by commercials, and instead of mindlessly flipping through the channels whenever they come on, I find myself critiquing them to find out what the goal of each commercial is. As you can imagine, this can be annoying to anyone else in the room when I make sure to point out what the commercial was trying to accomplish or have to explain to my wife that even if it’s a cute commercial, was it effective?

Let’s start off with the series of oddball spots by the people of Old Spice. If it’s one thing they are good at, it’s weird commercials. The benefit is that Old Spice has dedicated itself to producing these weird commercials and has made it effective by keeping with the same message. Most recently, they have turned to an animatronic humanoid, who even though is not technically a man, he smells like one and is hard to resist.

Old Spice Commercial

Old Spice takes the same message that their competitors take, “buy our products, smell good, be attractive,” but go so over the top that you can’t help but laugh at the absurdity. Old Spice continues to be one of the bestselling brands in the market. They use a stereotype and take a different approach to appeal to their target market.

One of my biggest pet peeves is how often dads in commercials are stereotyped as bumbling oafs who don’t know the first thing about changing a diaper or boiling spaghetti noodles. Being a father of three kids with a wife who works full time as a professor AND is pursuing her doctorate, the luxuries of the mythical commercial dad who gets by on charm alone don’t exactly hit home. That’s why I was so enamored when I came across this ad for Peanut Butter Cheerios and made sure to share it on all my social media channels.

Cheerios Commercial

Don’t get me wrong, do I feel the message is negated a bit by the fact that the dad’s idea of a great breakfast is cereal? Sure, but at least it doesn’t have the dad screwing breakfast up and needing the mom to come in for the rescue. It depicts a busy family with two working parents, who rely on each other to accomplish the everyday tasks of parenthood. Here’s to Cheerios, who have been leading the way with breaking the stereotypical depictions of commercial families.

Advertising commercials not only have to be memorable, they have to evoke so much connection that it prompts you to try their brand or switch to their brand. For the record, I bought Peanut Butter Cheerios because I didn’t know they existed until I saw that commercial online.

If you have a favorite commercial or a commercial that boggles the mind, leave a comment, and before you go for the remote take some time to study the art of advertising.

 

Complete Media Tows Redi Towing to Results

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Prior to working with us, Redi Towing did not have a web presence.  Immediately upon our partnership, we built them a mobile friendly website so drivers could access their contact information with ease.  We then began their Search Engine Optimization campaign to ensure that their mobile website could be found by those looking for their services.

We also provide Redi Towing with supporting ideas to help build their brand recognition and business.  It also will help them retain current and past customers!  We support their social media efforts, as well, giving us more of an advantage to increase their search engine rankings and we track their incoming traffic to ensure that they are getting a solid return on their investment.

Casey Roth, Owner
Redi Towing
(605) 610-3446
www.siouxfallstowingservices.com
info@siouxfallstowingservices.com

Brand is EVERYTHING!

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A lot of companies believe that they do a good job of representing their brand.  This can be the case for a lot of business owners, but the important thing about being a leader is to make sure that your whole team is on the same page when it comes to branding.  A brand is more than just a logo on a page, it is an attitude that is portrayed to others, a good set of internal values and a mission, it’s about looking the part, the way your office looks, smells and feels, and much, much more.

As a business leader it is essential to think about how your brand is being portrayed, and this starts with equipping your team to have full understanding of what that means.  I am a firm believer that in order to support a product or services you have to really believe in it yourself.  Including team members in the process of developing and implement your brand strategy can give them a sense of influence and involvement and will do wonders to help you grow your business.  Keep people excited about being a part of your company!

P.S. This may seem like a small thing, but if you have team members working outside of the office, they should take some time to introduce themselves to the people around, and make sure that they represent your company either with business cards, an introduction, or apparel with your brand standards kept in mind.

 

Do you know your Return On Marketing Investment?

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According to Wikipedia… “Return on marketing investment (ROMI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. The idea of measuring the market’s response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed as justified if the ROMI is positive.”
If you are a smart business leader, it is imperative that you know what your ROMI is. You wouldn’t invest in stocks and bonds if you didn’t have an idea of what your return on your investment would be. It shouldn’t be any different when it comes to your marketing investment.
Every one of our clients is provided consistent reports with their Return On Marketing Investment. Diligent business owners only work with marketing and media options that provide tangible and positive results.
Read more about tracking your ROMI on Wikipedia: