Jacob Klimczuk – Graphic Strategist

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With degrees in Visual Arts and Fashion Merchandising, Jacob brings experience and knowledge of all (well, most) things visual, as a Graphic Strategist to Complete Media.

Originally from Poland, and most recently moving to Sioux Falls from South Florida, Jacob is enjoying the close-knit community lifestyle, together with his wife and two awesome boys – Ashton and Joaquin.

Besides finding him hard at work at Complete Media, you can catch Jacob dabbling in Ableton Live, creating new tracks, and following his other passion – music.

Drop him a line, or stop by the office to chat about design, family, business, music and anything “Blade Runner”.

 

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CREATING A MASTERPIECE WITH COMPLETE MEDIA

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Turtle Bros Painting came to Complete Media at the very start of their business. It was the perfect blank canvas for our team of experts to create a new and refined brand. Along with the complete new look, we have designed and launched a professional website for their potential clients to schedule a painting or learn more about their services.

We also drive prospective clients to their website with an online search engine campaign. Our team is excited about the Turtle Bros Painting brand and look forward to seeing this new business grow in to a masterpiece.

 

Dalton Hohn-Hill
Turtle Bros Painting
605.610-2225
www.turtlebrospainting.com
info@turtlebrospainting.com

Hometown Remodeling Partners with CMI

Hometown Remodeling has partnered with Complete Media to build their online presence with a strong website to drive inbound leads to their roofing division. The process started by developing a well branded informative website that helps brand Hometown Remodeling as the local Sioux Falls area experts.

Their successful campaign includes search engine marketing, online marketing that is geographically targeted, and an increase in social media presence. Complete Media also created content and designed effective door hangers, which were used to target potential leads and bring in more business. When it comes to growing Hometown Remodeling’s business, we have them well covered!

Contact Information:

John Haensel, Owner
Hometown Remodeling

605.610.3651
Website
Email

Without Tracking, Your Marketing Dollars Are Pointless

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I don’t know how many times I’ve heard Dan Farris, our Outreach Director, tell a business owner that if they don’t know what their marketing dollars are doing for them, just stop all together and see what happens. That’s exactly what J.C. Penny did with their catalog in 2010 when they discontinued its production. According to an article by Sam Sanders, J.C. Penny is now bringing it back for a select group of customers. They noticed that their online sales decreased in the last five years and after some research, determined the decline was caused by the discontinued catalog.

J.C. Penney spokeswoman Kate Coultas tells Sam Sanders with NPR, “Our research has shown that our customers, particularly when it comes to looking at home merchandise, still prefer to browse a traditional print piece but then go online to order the item or go into our store.” You need to know and understand your target market and how they tick. Five years ago the world was going digital so the decision J.C. Penny made to discontinue the catalog was solid. It’s a good thing they put tracking elements in place to see what was working and what wasn’t. It’s all about a return on investment.

Our team at Complete Media does this day in and day out. It’s all about analyzing the market and using our client’s marketing dollars in the most efficient way possible. When you think about it, what’s the point in investing in your marketing when you don’t know what it’s returning to you?

Feb. 18: Protect Your Business With Domain Names

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Taking the proper steps in registering domain names related to your business can help legally protect you and your business, should something happen.

It can also help boost the effectiveness of your web marketing campaign by generating more traffic to your website and establishing online credibility. A strong, business oriented, domain campaign can protect your business. Don’t let them get away, start researching today!

Learn what steps you should take by coming down to Complete Media on February 18th at noon.  See you there!

Are You Choosing the Right Color For Your Brand?

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A vital part of any great brand are the colors that are thoughtfully chosen to represent a business. Target has their iconic red, Ford with the blue, and then there are the Golden Arches of McDonalds. These colors were chosen for a specific purpose and when it comes to choosing a color to represent your brand, there are many things to consider.

Color is the first sensory touch point with a customer or client. A customer will make a quick judgement of your business on just the color of your marketing materials. They may not realize that the color plays a part, but it does.

Choosing a color to represent your brand and business goes beyond the realm of artistic choice. You can find colors that fit your demographic and have a better chance of standing out among competition. I challenge you to take some time from your busy schedules and note what kind of colors your competitors are using and what you think they are trying to represent with those colors.

Here is a resource that you can use to find what colors are associated with what psychological properties. http://www.colour-affects.co.uk/psychological-properties-of-colours

Does the color of your logo and branding materials represent the kind of business you are or the type of product you are selling? If you need help or are ready for a change in your corporate identity Complete Media is here to help you build a better brand and make you more money!

I Wish I’d Said That

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Over the course of my years in media, marketing and advertising, I have come across hundreds of catchy terms, clever phrases and the latest buzz words encapsulating my work world. Most have faded from memory. Some actually had an impact on me and were deemed worth saving. These are some of my favorites:

“The business that considers itself immune to the necessity of advertising sooner or later finds itself immune to business.” ~ Derby Brown

“In advertising, not to be different is virtual suicide.” ~ William Bernbach

“What you say in advertising is more important than how you say it.” ~ David Ogilvy

“In our factory, we make lipstick. In our advertising, we sell hope.” ~ Charles Revson

“Remove advertising, disable a person or firm from proclaiming it’s wares and their merits, and the whole of society and of the economy is transformed.” ~Unknown

“The enemies of advertising are the enemies of freedom.” ~ John Enoch Powell

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” ~ Steuart H. Britt

“Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.” ~ Robert W. Sarnoff

“Advertising is the very essence of democracy.” ~ Bruce Barton

 

Luke Properties Fills Their Vacancies with Complete Media

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We started working with Luke Properties by developing their entire branding and marketing campaign.  This included logo, Corporate ID package that incorporated letterhead, envelopes, and business cards, and the extensive development of their website to market their properties. We currently work with the client to execute strategies to fill their vacancies and to support their social media efforts.

Our Teleservices Department also works with Luke Properties by answering and managing their inbound phone calls and responding to inbound email inquiries.  We drive premier customer service with virtual phone systems, phone answering, and receptions services. This allows their prospective tenants to receive quick responses, giving Luke Properties a competitive edge against other businesses in their industry.

Julie Luke, Owner
Luke Properties
(605)370-5649
www.lukepropertiesonline.com
info@lukepropertiesonline.com

AAA Storage Keeps Units Full with Complete Media

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AAA Storage partnered with Complete Media at the start of their business. They received a full corporate ID package which included a logo, business cards, and a website. This allowed AAA Storage to have a constant brand throughout their materials.

AAA Storage’s website is easy to navigate, giving potential clients effortless access to the information they are looking for. Through their partnership with Complete Media, they are able to remain at capacity in their storage facilities. This allows AAA Storage to maximize their profits to their full potential.

Darrell Thomas, Owner
AAA Storage
(605)360-7151
www.selfstoragesiouxfalls.com
info@selfstoragesiouxfalls.com