A vital part of any great brand are the colors that are thoughtfully chosen to represent a business. Target has their iconic red, Ford with the blue, and then there are the Golden Arches of McDonalds. These colors were chosen for a specific purpose and when it comes to choosing a color to represent your brand, there are many things to consider.
Color is the first sensory touch point with a customer or client. A customer will make a quick judgement of your business on just the color of your marketing materials. They may not realize that the color plays a part, but it does.
Choosing a color to represent your brand and business goes beyond the realm of artistic choice. You can find colors that fit your demographic and have a better chance of standing out among competition. I challenge you to take some time from your busy schedules and note what kind of colors your competitors are using and what you think they are trying to represent with those colors.
Here is a resource that you can use to find what colors are associated with what psychological properties. http://www.colour-affects.co.uk/psychological-properties-of-colours
Does the color of your logo and branding materials represent the kind of business you are or the type of product you are selling? If you need help or are ready for a change in your corporate identity Complete Media is here to help you build a better brand and make you more money!