Marketing Strategy: Making A Smart Investment

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A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

A Change Of Mindset

First and foremost, marketing is an investment. You only get out of it, what you put into it. Therefore CMOs need to begin looking at marketing as the financial investment that it is towards meeting the goals of the business. When you make a financial investment you investigate the risk potential, growth expectations, and your portfolio as a whole. When looking at your marketing spend and strategy, you can start with the same discussions.

To think of it in another way, look around your business at the way investment fundamentals are applied all around you. Why is this not the case in marketing as well? Forget the way that marketing is typically done. Forget what your company has focused marketing dollars on in the past. Then open yourself up to the possibilities that a creative marketing investment can have.

Goal Alignment

Now you’re ready to start getting your goals and your marketing investment in line. But first, make sure that you have the right goals. Of course, this depends on your business. A new business will need to focus more of their investment on brand awareness. You’ll need to make a splash in the market and get your name out there. your marketing spend in that area will be high because your primary goals is brand awareness.

But for most established businesses, awareness is only a portion of the marketing spend. Too often, businesses are focused on the wrong marketing metrics. You see that you’ve gained a bunch of Facebook likes, or you’re getting a lot of return visits to your website. These are positive things, but do they align to your goals? Marketers tend to focus their investment of marketing dollars on the channel itself – whether boosting search rankings or building an email list. But was your goal to create a higher search ranking? Or was your goal to use search rankings as a way to build leads and conversions?

Your marketing strategy needs to be relative meeting the financial goals of your company. If your company is looking for slow and steady growth, you can invest your marketing budget accordingly. But if you really want to get your business off the ground quickly, you’ll have to ramp up your spending for your maximum return.

Execution And Adjustment

Now that you have your focus for your investment from the goals of your business, you’re ready to get started ramping up your marketing strategy. Don’t limit yourself. Your mix of marketing strategy is dependent upon your business, of course, but consider every channel and it’s effectiveness for you.

Make sure you have the right tools in place to measure the return on the investment you’ve made. When you make a financial investment, you will always have these tools in place, so why wouldn’t you have these in place for marketing investment? Again, be focused on the right metrics and making sure you have a system in place to see the results of your hard work. Then you can make the adjustments needed in your strategy. You can identify where the issues are in your marketing funnel and change your marketing investment based on that information.

Conclusion

Thinking of your marketing as an investment, makes you shift your thinking for your marketing strategy and budget. You are only going to get out of it what you put into it – so invest wisely.

A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

Source: Mike McDermott

Complete Media Inc is a Sioux Falls marketing, advertising, website design and web hosting company specializing in web design, maintenance and hosting services.

We help small businesses make more money. Learn more.

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CREATING A MASTERPIECE WITH COMPLETE MEDIA

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Turtle Bros Painting came to Complete Media at the very start of their business. It was the perfect blank canvas for our team of experts to create a new and refined brand. Along with the complete new look, we have designed and launched a professional website for their potential clients to schedule a painting or learn more about their services.

We also drive prospective clients to their website with an online search engine campaign. Our team is excited about the Turtle Bros Painting brand and look forward to seeing this new business grow in to a masterpiece.

 

Dalton Hohn-Hill
Turtle Bros Painting
605.610-2225
www.turtlebrospainting.com
info@turtlebrospainting.com

October 21: Got the content, share the information..get a blog today!

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Writing is Scary

Most small business owners shy away from creating their own content. They think they won’t know what to say or how to say it. Once you ask those same business owners questions about their business or their clients, you’ll find yourself there for hours. Don’t know what to say, huh?

Generating content is surprisingly easy and organizing isn’t much tougher. This month’s Business Builder Seminar is all about that. Write about the things that your clients and potential clients want to hear. Show people how experienced and knowledgeable in the industry you are.

We’ll see you at Complete Media on October 21st at noon. $10 for the general public, free for the Complete Media Circle.

First Class Dental Brightens Their Marketing

First Class Dental has been partnering with Complete Media to help increase their web presence. Complete Media built First Class Dental a new website and also manages all search engine optimization and search engine marketing.

Complete Media has also supported the promotion for First Class Dental’s extended hours. Complete Media also has been key in scheduling meetings with doctors and hospitals for the twenty-four hour emergency service First Class Dental offers.  Their extended hour focus landed them an emergency patient all the way from Watertown! It’s all about getting their business out there so they can make more money.

Dr. Zach Beecroft, Owner
First Class Dental Care
6703 S. Louise Ave
Sioux Falls, SD 57108
605.610.4956
www.firstclassdentalcare.com
info@firstclassdentalcare.com

Education Edge Now Has Professional Web Presence

Education Edge Now partnered with Complete Media to increase their profits. We designed, developed and programmed a website for them to drive traffic to their business. We are able to track incoming phone calls, emails, and web hits, giving the Education Edge Now team an accurate description of what their marketing investment is providing for a return on investment.

We also support their social media efforts, keeping their accounts up to date, so they can maintain top of mind awareness with their clients and prospective clients. We also provide consultative marketing services, helping them grow their business.

Tish Nelson, Owner
Education Edge Now
970.387.4439
www.educationedgenow.net
info@educationedgenow.net

CMI Drives Traffic to Schwebach Financial

Schwebach Financial partnered with us to increase the return on their marketing investment. We started the process by learning more about their specific needs. We then developed a website for their financial planning business as well as a website to promote the Medicare services they provide. We have been able to create a solid brand throughout their materials and better client top of mind awareness. We currently drive traffic to their business with a print ad campaign and web marketing, including search engine marketing and search engine optimization, optimizing their return on investment!

Due to the industry Schwebach Financial is in, we were tasked to work with compliance department to make sure their website and materials were following the rules and restrictions in place. We were able to assist the Schwebach Financial team through the process to make it smooth and easy for them, saving them time and money.

Jeff Schwebach, Owner
Schwebach Financial
505 E. 4th St.
Dell Rapids, SD 57022
605.610.3606
www.schwebachfinancial.com
info@schwebachfinancial.com

Dow Rummel Stands Out With Complete Media

Dow Rummel Village has partnered with Complete Media to ramp up their marketing. Over the years, Complete Media has helped drive web traffic, phone calls, and emails. We have conceptualized, produced, and executed on going direct mail campaigns and special events.   Complete Media has worked on search engine optimization, social media optimization, and website updates that have helped with the overall branding efforts of Dow Rummel. We have tracked all of these results and provided to be an asset to the Dow Rummel Village team.

Kjersten Joachim, Director of Marketing and Communications
Dow Rummel Village
1321 W Dow Rummel St.
Sioux Falls, SD 57104
605.370.5248
www.dowrummel.com
info@dowrummel.com

Risty Benefits Increases Their Sales With CMI

Risty Benefits has been a long time partner with Complete Media. We have helped develop the branding and marketing messages for Risty Benefits in Sioux Falls. We have also helped create the positive branding that is seen by prospects and clients. Complete Media has developed strategies that have helped to make Risty Benefits more successful on the web. Recently, we have designed the South Dakota Flex Benefits Website for Risty Benefits.

Roger Risty, President
Risty Benefits
1324 S Minnesota Ave
Sioux Falls, SD 57105
605.338.1489
www.ristybenefits.com
info@ristybenefits.com

Are You Choosing the Right Color For Your Brand?

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A vital part of any great brand are the colors that are thoughtfully chosen to represent a business. Target has their iconic red, Ford with the blue, and then there are the Golden Arches of McDonalds. These colors were chosen for a specific purpose and when it comes to choosing a color to represent your brand, there are many things to consider.

Color is the first sensory touch point with a customer or client. A customer will make a quick judgement of your business on just the color of your marketing materials. They may not realize that the color plays a part, but it does.

Choosing a color to represent your brand and business goes beyond the realm of artistic choice. You can find colors that fit your demographic and have a better chance of standing out among competition. I challenge you to take some time from your busy schedules and note what kind of colors your competitors are using and what you think they are trying to represent with those colors.

Here is a resource that you can use to find what colors are associated with what psychological properties. http://www.colour-affects.co.uk/psychological-properties-of-colours

Does the color of your logo and branding materials represent the kind of business you are or the type of product you are selling? If you need help or are ready for a change in your corporate identity Complete Media is here to help you build a better brand and make you more money!

Dynamic Yard Care Works With CMI From The Start

Dynamic Yard Care partnered with Sioux Falls advertising agency, Complete Media, at the start of their business. We helped them with their business startup which included their name, logo, website, etc. They were able to start their business with a professional brand, giving them a competitive edge against other businesses in their industry. Dynamic Yard Care’s materials match their brand and identity, creating prospect recognition. Through their partnership with us, they have been able to track their return on investment and continue to grow.

Matt Holzwarth, Owner
Dynamic Yard Care
605.610.1572
www.dynamicyardcare.com
info@dynamicyardcare.com