“Wait Jessica… I’m not in sales.” Oh, no? You’re not in sales? “But Jessica, I’m an accountant.” “But Jessica, I’m a stay at home mom.” “But Jessica, I’m running a business and have staff that goes out to bring in new business.” Think about it, the accountant is selling their knowledge on providing tax breaks to their clients. The stay at home mom is selling broccoli and bed making to her children along with selling the idea to her husband that the new pair of shoes she purchased was necessary. The business owner is selling a long term position in the company so they can keep their turnover rate low. Or how about when you’re looking for a promotion? What are you selling then? That’s right, you’re selling yourself.
Every small business owner must take on the role of salesman at some point, whether that is handling suppliers, bankers or customers. As a small business owner, you have the largest impact on your business, larger than any of your employees. Are you screening calls coming in from other businesses? Not returning the phone calls because it could be a waste of your time? The person on the other line might not be able to benefit from your business personally, but everyone has a sphere of influence of 250 people and I bet that they know someone who might be able to benefit from your services. Do you think they’ll want to refer business to you if you never return their phone call? If you’re not giving them the time of day to have a 3 minute conversation on the phone, they are going to assume that’s how you would treat their referral. You just sold this person that you are not a business they would want their network to work with. Every decision you make can affect your business, make sure your actions reflect good customer relations. Or contact Complete Media and we can layout an effective business plan for you!