4 ESSENTIAL ELEMENTS TO BRAND IDENTITY

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Company Logo
A logo is a visual symbol, whereas a wordmark or logotype is simply words of your firm or product name established in a specific, set means. These aspects need to be properly created as well as set.

While your logo should always be consistent, you will need variations based upon positioning and usage. For instance, you might need color and also black as well as white variations, you could require versions for horizontal and also square applications. But they all should have the exact same qualities.

Color Palette.
A business color palette is often defined by the colors in a logo. Often these are one or two colors, although some are much more intricate.

In addition to the colors in your logo design, what various other shades suit them? This could be freely identified such as: bright and bold, or pastel. Or, they may handpicked from a color example publication. These added shades are commonly what truly unites (or makes a disconnect) your brand.
Corporate typefaces.
Choose simply a handful of font styles to use whenever there are printed materials. See to it these are readily available on all the computer systems that will create these documents.

Your typographic identification ought to consist of methods of tackling all needs, possibly a regular way of styling headlines or pulling-out content. Work to make these similar from one application to the next.

Consistent Photo Styles.
You should not use the exact same pictures over and over, however all photos must have a consistent look and really feel. Maybe the images are brilliantly lit and the subject is looking right into camera. Or, the photos have a subtle color palette and also the people never look at the camera. Pictures could be close-ups, soft focus, or crisply detailed. Whatever you choose, make use of a consistent styles in all materials, whether printed or online.

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WHAT THE COLORS OF YOUR LOGO SAYS ABOUT YOUR BUSINESS

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When it involves recognizing your brand, your logo is most likely the initial factor your clients will certainly think about.

While honing the narrative as well as the message, your logo must obviously be your primary concern. Research shows that your logo design’s style– as well as specifically its colors– have even more bearing on your clients’ point of views than you may assume.

The effects of color’s effect on people’s feelings are crucial, and understanding your consumers’ links to certain shades could possibly increase the performance of your company’s branding.

According to research completed for website design, advertising and marketing businesses, people make a subconscious judgment about products and services in less than 90 seconds of looking at and also a majority of these individuals base that assessment on color alone. Actually, 85 % of customers point out color as the key factor they buy a certain product, and 80 % of people believe colors raise brand name awareness.

Check out this helpful info graphic! http://www.columnfivemedia.com/work-items/infographic-true-colors-what-your-brand-colors-say-about-your-business

 

 

 

 

Jacob Klimczuk – Graphic Strategist

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With degrees in Visual Arts and Fashion Merchandising, Jacob brings experience and knowledge of all (well, most) things visual, as a Graphic Strategist to Complete Media.

Originally from Poland, and most recently moving to Sioux Falls from South Florida, Jacob is enjoying the close-knit community lifestyle, together with his wife and two awesome boys – Ashton and Joaquin.

Besides finding him hard at work at Complete Media, you can catch Jacob dabbling in Ableton Live, creating new tracks, and following his other passion – music.

Drop him a line, or stop by the office to chat about design, family, business, music and anything “Blade Runner”.

 

AN EFFECTIVE LOGO DESIGN

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http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/

What Makes A Good Logo?

Brand Logos

A great logo design is unique, ideal, and functional. It needs to convey the owner’s desired message. A concept or “suggesting” is usually behind a reliable company logo, and it connects the designated message. A logo must be able to be printed at any type of size and most of the times, be effective without shade. A great company logo essentially comes down to 2 things: great principle and great implementation.

Company Logo Design Process

You may wonder just what’s so hard about building an excellent logo design. They’re tiny, they look simple, so no worry, right? When you just view the outcome of a developer’s efforts, the logo development could appear like it was a straightforward activity. However it’s not. A logo takes thought and also imagination, and numerous aspects combine to make a good one.

When developing a company logo, follow a process that makes sure the last layout complies with the requirements of the clients. Here, we have specified the regular procedure that professional company logo designers comply with. With method, you will certainly no question develop your very own.

Logo Design Process.

Style brief.

Conduct a survey or meeting with the client to obtain information about their business and what kind of brand they want to convey.

Market Research.

Conduct research study on the market itself, its past history as well as competitors. Problem-solve initially, style later. This will save you a lot of time avoiding designs that won’t work for the market.

Reference.

Conduct research on company logo styles that have been effective. You need to stay current on styles and trends so you avoid a design that looked dated. But, don’t jump on a trend that may not have lasting power. You don’t want to have to rebrand your logo every few years because of a font style that become very popular. (Lobster font comes to mind, that thing is everywhere)

Concept & Layout

Based on your meeting with the client and your research of the market and trends you can begin coming up with some ideas. This is the single essential part of the creative process. Begin sketching out ideas on paper, even if it’s a bad idea or doesn’t look like how you imagined in your head. A few minutes with a pencil and paper can save you a lot of time in front of the computer. Use elements you found in your research and from logos you like. Obviously, you can’t copy someone else’s logo but it helps you with your own concepts.

Reflection.

Your first idea will rarely be your best. If you are stuck, step away for a bit, and come back with a fresh approach. You can also follow up with the client and ask any follow up questions or ask for feedback on some of your concepts.

Presentation.

Present only your best logo layouts to your client. PDF style typically works best. You may additionally want to show the logo design in context, which will help the client more clearly picture the brand name identity. We will usually apply the logo to a website design or business card piece that matches the brand across all channels.

Distribution and also assistance.

Once the client chooses the logo they like, it’s important that you then provide all the variable files that they will need for use. You will also want to provide explanation and uses for each format, as it may be the first time they have ever had to use a .gif or .png file and they aren’t going to know the difference between a .jpg and .eps.

A brand’s standards manual is a document that that contains all the versions of the logos and how and where each version should be used. This is valuable for any company as they can provide this manual to all their vendors so there is no question on how to use the logo. The logo took a lot of time and thought and it would be bad if it wasn’t used correctly.

5 COMMON MISTAKES IN LOGO DESIGN

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http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

  1. Not Hiring a Professional

If you have put a lot of time and money into your business why wouldn’t you put for that effort in a logo design that will represent that company?

Business tend to take the wrong route for a variety of reasons some of which can include:

  1. Trying to save money – Again, you should invest in your logo like you have invested in your business from the beginning. If you want a professional look, you need to hire a professional
  2. They no someone who is good at it – They may be good at it, but if it’s not their job there are things that will be missed that only someone in the graphic design will know.
  3. They do it themselves – It’s their business and they have come up with all the good ideas so far, so why not the logo? I’m sure there are plenty of people who are fantastic running their business, but that doesn’t translate to being a good designer. Graphic artists go to school and study to become experts at what they do.
  4. They went with an online company that is cheap – There are many sites that allow freelancers to bid on design jobs for a lot cheaper than hiring a local agency or artist. Some of these people are good and create nice looking things, but they are not going to have the brand of the business in mind and how it will reflect your entire business. Working with someone local allows you to meet with them regularly and have more input.

If you logo is designed by an amateur, don’t be surprised when it looks amateurish.

  1. Designing Around Current Trends

Something that we see all too often are clients who have had a logo created for them and within a couple of years it looks outdated. It looked really cool when they first had it but now it looks expired. This is what happens when your logo design incorporates current trends in design. The best logos are those that are designed to stand the test of time, and look just as good 30 years down the road as they did the day you started your business.

It’s important to stay up with all the current trends, just so you are aware of what to avoid for long term success. Search online for current trends or past trends and you will be able to see some logos that have not been able to stand the test of time.

  1. Not Using a Vector Format

If your logo wasn’t designed with a vector based graphics software, then there is a danger of your logo not being utilized efficiently. Programs like Adobe Illustrator and Corel Draw are some examples of the software needed to create a vector based logo.

A vector graphic is composed of mathematically precise factors, which makes certain visual uniformity throughout several dimensions. The choice, naturally, is use to raster graphics software, such as Adobe Photoshop. A raster graphic– or bitmap, as it’s commonly called– is composed of pixels.

Utilizing raster images for company logos is not recommended due to the fact that it can trigger troubles with duplication. While Photoshop can allow you to make large company logos, you never know how large you will have to duplicate your logo. If your only option is a raster graphic, it will appear pixelated, making it unusable. Keeping aesthetic uniformity by making certain the logo design looks the same in all dimensions is essential.

The main benefits of vector graphics for company logo design are:.

  • The logo can be scaled to any size while maintaining the highest quality
  • You can edit the logo easier
  • You can use it on any media platform easier
  • The logo will be easier to place in ads

4. Using Stock Art

Making use of stock vector graphics in a logo places your client in jeopardy.

This mistake is typically made by business owners who design their very own company logo or by amateur designers that are not clued in to the regulations on copyright. Downloading stock vector images from internet sites such as VectorStock is not a criminal activity, yet it might jeopardize your logo design by using it.

A company logo must be special and original, and the licensing contract should be exclusive to the customer: utilizing stock fine art breaks both of these guidelines. Possibilities are, if you are using a stock vector image, it is likewise being utilized by a person elsewhere in the world. It’s hard to have an original logo if the stock art you are using is available to everyone.

5. Not Considering the Client

Never impose your own personality onto a client’s job.

You could often spot this logo design a mile away; the source is typically a designer’s massive ego. If you have located an awesome new font that you can not wait to utilize in a style, well … do not. Ask on your own if that font style is absolutely ideal for the business you’re designing for? For instance, a terrific modern typographic font that you just love is not likely matched to a major company such as an attorney’s workplace.

Some developers also make the mistake of consisting of a “hallmark” in their job. While you must boast of your work, imposing your character into a logo design is wrong. Stay concentrated on the customer’s requirements by sticking to their brand and message. If their market doesn’t fit the style you regularly design in then you must adapt to them and not vice versa. But that shouldn’t be a problem because your designs don’t follow trends and will stand the test of time, right?

WHY BUSINESS CARDS STILL MATTER, EVEN WITH SOCIAL NETWORKING

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In the period of social networks and interconnectivity of people with mobile phones, it is easy to believe you are constantly attached or could effortlessly get to others with the internet. Business web sites and networking sites, such as LinkedIn, do a reliable task of collecting get in touch with details and also attaching folks. Nonetheless, an internet site address or an individual’s LinkedIn account is effortlessly shed in translation if a person does not have something tangible to advise them to reconnect after the conference. No matter all technology in everyday life, there is still a requirement to bring in a personal touch, such as a business card, to your networking technique.

Below are reasons it’s crucial and pertinent in today’s digital age to use business cards and use them well, in your business strategy.

Business Cards are Still Expected. After an initial meeting, handing someone your business card show that you care about them and are inviting and encouraging them to stay in contact with you and you are taking the work out of it for them. It comes across a lot better than telling them to find you on LinkedIn.

Technology hasn’t been embraced by every business yet. There are plenty of businesses who still don’t even have a website, let alone a social network profile on Facebook, Twitter, LinkedIn, Google+, etc. Do you really want to jeopardize those relationships by not being able to provide something that is tangible and informative?

Business Cards Reflect Your Personality and Your Brand. A strongly designed and well branded card will serve more than just your name and number. You can make your card stand out and echo the brand you carry across all mediums. A high end business card will translate you into a high end company. Do you have a card that is unique and a concept that nobody else has? This can convey you as creative and innovative. If you have a simple black and white card that you let the local paper and copy store create for you, you can bet your clients will see that as a reflection of your company.

The Importance of Good Business Card Design

We already know that business cards are still important in the digital area, so it’s also important to know that the quality of that business card says a lot about you and the brand of your business. Your business card is a part of your first impression. It needs to be strong enough to evoke the memory of your business when it comes time for that person to utilize you.

So if you don’t take into consideration what is on your business cards and how they look, why would anyone bother to use it to follow up with you.

It’s important that the card accurately represents your brand and matches other elements for your business. If your website is full of natural colors of browns, greys, and oranges it wouldn’t make sense to have red, white and blue on your business cards. Clients need to make the visual connection across all mediums in order to remember your brand.

It’s important to hire a professional to design your card. They know how to effectively place the elements on a card that allows it to be effectively found and not too crowded on a card. They can utilize your brand to create a professional looking card that will get more attention. They can suggest styles, shapes, paper, and finishing techniques that will take your card from a necessity to an asset. Yes, there are a lot more options out there besides thick and glossy finish. A professional designer will know what will and won’t work for your card based on your brand.

Avoid going into the local copy and paper supply store and getting a card turned around the same day. Design should take time and consideration to ensure the card reflects your business. It’s too easy today to hop online and order 500 cards for cheap and they may look OK, but keep in mind that you probably have the same design as some other business out there. Kind of makes it hard to establish your brand as unique. For business card design and full brand marketing check out Complete Media, Inc. today!

WHY YOUR COMPANY NEEDS A PROFESSIONAL LOGO

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Let’s face it: we make judgments regarding people based upon first impressions at all times.

You ‘d probably pass up a meeting with a job prospect, for example, if the resume were created on a discolored, wrinkled bar napkin. Actually, chances are, no matter how qualified or honest the applicant may be, you’ll probably opt to interview candidates with professional looking resumes instead. The jobseeker may additionally question why he has difficulty finding work when he interviews well, and has plenty of experience.

The same principles relate to the first impression your business offers to prospective clients, distributors and company partners. They will make quick judgments whether to do business with you based partially on just how your logo looks. Equally customers may work with somebody else if they do not trust you initially, no matter how qualified you are.

But having an excellent company logo is more than merely making an excellent impression. It could have an enduring influence on your business. Below are even more reasons to have a great logo:

1) Build Initial Trust

Just before a consumer strolls in your store or goes to your website, they have established a first impression of your business, partially by your company logo. If your logo is well executed, you’re much more likely to create the perception that your company provides expertise and can be trusted.

2) Attract New Customers.

A reliable, unforgettable company logo can influence consumers to do business with you or remember you when the moment is right. Make certain your company places its ideal face by looking great outside.

3) Stand Out From Competitors.

Browse the internet and also you’ll see a myriad of featureless firms. Separating from rivals with a logo is vital to winning over possible consumers. After scoping out your competitors, ensure you select a logo design that will aid you attracting attention.

4) Keep Loyal Customers.

Don’t allow competitors to tempt away your best clients. If your brand name and also your logo design are solid, your consumers will be much less most likely to try the brand-new individual around the corner who have a professional and polished logo.

5) Build Trust With Professionalism.

A professional company logo will inform consumers you’re good at just what you do. Yet a careless, boring or improperly performed logo shows absence of capacity and knowledge, which destroys as well as makes consumers really feel much less certain in your service or products.

Risty Benefits Increases Their Sales With CMI

Risty Benefits has been a long time partner with Complete Media. We have helped develop the branding and marketing messages for Risty Benefits in Sioux Falls. We have also helped create the positive branding that is seen by prospects and clients. Complete Media has developed strategies that have helped to make Risty Benefits more successful on the web. Recently, we have designed the South Dakota Flex Benefits Website for Risty Benefits.

Roger Risty, President
Risty Benefits
1324 S Minnesota Ave
Sioux Falls, SD 57105
605.338.1489
www.ristybenefits.com
info@ristybenefits.com

Picture Perfect with Complete Media

605 Photobooth partnered with us as a new business.  We developed a logo and letterhead for them along with a website that impresses their prospects and clients.  We drive traffic to their website and they are booking events from the driven phone calls.
605 Photobooth’s marketing is also providing them with a significant return on their investment.  Their business continues to grow and we continue to drive inbound leads for them.
Tucker Christopherson, Owner
605 Photobooth
605-370-5532