Marketing Strategy: Making A Smart Investment

sioux-falls-marketing

A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

A Change Of Mindset

First and foremost, marketing is an investment. You only get out of it, what you put into it. Therefore CMOs need to begin looking at marketing as the financial investment that it is towards meeting the goals of the business. When you make a financial investment you investigate the risk potential, growth expectations, and your portfolio as a whole. When looking at your marketing spend and strategy, you can start with the same discussions.

To think of it in another way, look around your business at the way investment fundamentals are applied all around you. Why is this not the case in marketing as well? Forget the way that marketing is typically done. Forget what your company has focused marketing dollars on in the past. Then open yourself up to the possibilities that a creative marketing investment can have.

Goal Alignment

Now you’re ready to start getting your goals and your marketing investment in line. But first, make sure that you have the right goals. Of course, this depends on your business. A new business will need to focus more of their investment on brand awareness. You’ll need to make a splash in the market and get your name out there. your marketing spend in that area will be high because your primary goals is brand awareness.

But for most established businesses, awareness is only a portion of the marketing spend. Too often, businesses are focused on the wrong marketing metrics. You see that you’ve gained a bunch of Facebook likes, or you’re getting a lot of return visits to your website. These are positive things, but do they align to your goals? Marketers tend to focus their investment of marketing dollars on the channel itself – whether boosting search rankings or building an email list. But was your goal to create a higher search ranking? Or was your goal to use search rankings as a way to build leads and conversions?

Your marketing strategy needs to be relative meeting the financial goals of your company. If your company is looking for slow and steady growth, you can invest your marketing budget accordingly. But if you really want to get your business off the ground quickly, you’ll have to ramp up your spending for your maximum return.

Execution And Adjustment

Now that you have your focus for your investment from the goals of your business, you’re ready to get started ramping up your marketing strategy. Don’t limit yourself. Your mix of marketing strategy is dependent upon your business, of course, but consider every channel and it’s effectiveness for you.

Make sure you have the right tools in place to measure the return on the investment you’ve made. When you make a financial investment, you will always have these tools in place, so why wouldn’t you have these in place for marketing investment? Again, be focused on the right metrics and making sure you have a system in place to see the results of your hard work. Then you can make the adjustments needed in your strategy. You can identify where the issues are in your marketing funnel and change your marketing investment based on that information.

Conclusion

Thinking of your marketing as an investment, makes you shift your thinking for your marketing strategy and budget. You are only going to get out of it what you put into it – so invest wisely.

A marketer can easily fill up their day with a plethora of so-called “marketing tasks.” Post to Facebook, retweet a twitter mention, send out emails to prospects and clients – these tasks can be very valuable for a company, but too often they are used merely as hopeful shots in the dark instead of part of a distinct marketing strategy. Just like a financial investment, marketers need to start paying more attention to the specific financial goals of their business and investing in their strategy accordingly.

Source: Mike McDermott

Complete Media Inc is a Sioux Falls marketing, advertising, website design and web hosting company specializing in web design, maintenance and hosting services.

We help small businesses make more money. Learn more.

014

Click To View Printable Article

FacebookTwitterGoogle+TumblrStumbleUponLinkedInEmailShare

Why You Have to Track Your Marketing Results Starting Now!

complete-media-sioux-falls-south-dakota-marketing-advertising-blog-news-matts-mind

It is easy to get excited with all the amazing marketing tools the internet can offer a business and forget to keep track of what is going on. While it is now possible to reach billions of people with a website that never closes or goes on vacation, it is also very easy to lose a lot of money without getting any tangible benefits. The following are some of the reasons that should move you to start tracking your marketing right now:

1. It helps you know whether you are getting a return on investment or not

While all the PowerPoint presentations by your marketing team might make you feel warm and nice inside, nothing can take the place of cold, hard facts. You will need to see statistics that will tell you whether the strategy being employed by your marketing team is actually paying off and providing a solid return on investment or not. Your business might have the best website and some of the coolest social media accounts. However, if all these activities are not giving you the traffic that you were hoping for, then more hard work is required.

2. Tracking your results helps you know which method is the most successful

You might think that you pay per click advertising campaign is the one bringing in all the extra traffic that you have been registering on your website, only to find out that it is the organic search engine optimization campaign that is actually bringing in the extra pairs of digital eye balls. The good thing with tracking is that it removes any inherent bias that the owners of the business or the people conducting different marketing campaigns might have and only brings in raw data that cannot be disputed.

How to track your marketing results

The good news is that it is not that hard to track the effect of your marketing campaigns. There are many free tools (and paid ones of course) that will help you record the number of visitors that come to your site. Many of these tracking tools can also group the visitors according to the method that brought them to your site, giving you more information on which method is working and which one is not. One of the best free tools that you can use is Google analytics. This means that there is no excuse for not tracking your marketing results immediately!

Precious Pets Increases In Search Engine Rankings

Precious Pets partnered with Complete Media to boost their web marketing in the Sioux Falls area. Precious Pets went from having no web presence to having a well organized and powerful website that is a true business development tool. The Complete Media team has worked with Precious Pets to rank them on page one of major search engines. Business is booming at Precious Pets. We have driven traffic to the business and tracked those results to prove they are generating a return on investment through their marketing dollars.

Tom Gunklicks, Owner
Precious Pets
1200 E 57th St, #1
Sioux Falls, SD 57108
605.299.4876
www.preciouspetssd.com
info@preciouspetssd.com

Dynamic Yard Care Works With CMI From The Start

Dynamic Yard Care partnered with Sioux Falls advertising agency, Complete Media, at the start of their business. We helped them with their business startup which included their name, logo, website, etc. They were able to start their business with a professional brand, giving them a competitive edge against other businesses in their industry. Dynamic Yard Care’s materials match their brand and identity, creating prospect recognition. Through their partnership with us, they have been able to track their return on investment and continue to grow.

Matt Holzwarth, Owner
Dynamic Yard Care
605.610.1572
www.dynamicyardcare.com
info@dynamicyardcare.com

Complete Media Keeps Sleep Center Well Rested

Sioux Falls Sleep Center contacted our team to discuss marketing strategies to increase their profits. We upgraded their website to a user friendly content management system that is search engine friendly and is backed with award winning, 24/7 tech support. We recently rebranded the website with an updated and sleek design that will build an emotional connection with potential clients. Sioux Falls Sleep Center also is taking part in web banner campaigns and online advertising campaigns. These campaigns are strategically directed to their target audience. This approach optimizes their marketing dollars, so they are used to reach potential clients that could benefit from their services.

Our team is supporting Sioux Falls Sleep Center’s social media efforts, helping their business increase in followers and building relationships with those followers. We also support events that they host. We rebranded The ARCS Conference materials which included all print materials and email marketing. Our team created an outbound campaign for this event to directly contact potential attendees and personally invite them to the event, giving them a personalized experience in the registration process.

Dr. Rizan Hajal, Owner
Sioux Falls Sleep Center
(605) 593-9339
www.siouxfallssleep.com
info@siouxfallssleep.com

Lidel Construction Moves Their Marketing Dollars Better With Complete Media

complete-media-seo-sioux-falls

Lidel Construction partnered with us to increase their profits. We created an outbound campaign for them, connecting and networking them with valuable referral and lead sources.  This creates a top of mind awareness with the lead and referral sources.  We also designed and implemented a strategic direct mail campaign that highlights the benefits of working with Lidel Construction.  During this process, we provide consultative services to help them close more sales and make long, lasting connections.

We have focused on the brand throughout their campaign.  We redesigned their website, business cards, letterhead, envelopes and direct mail pieces.  The rebrand keeps their core values in mind while giving their prospective business partners a memorable connection to them.  In the end, it’s all about making Lidel Construction more money!

Chris Lidel, Owner
Lidel Construction
(605) 610-0537
www.excavationsiouxfalls.com
info@excavationsiouxfalls.com

Dakota Millwork Opens a New Door with Complete Media

Dakota Millwork partnered with us to track their marketing dollars and to increase their profits. We drive traffic to their site and track all incoming business inquiries, giving them an accurate analysis on what their marketing dollars are generating.  We execute online advertising and search engine marketing campaigns to optimize their marketing dollars, providing them with the best return on investment possible!

Our team also conducts an outbound campaign for them, connecting and networking Dakota Millwork with valuable referral and lead sources. This creates top of mind awareness with the leads and referral sources.  In conjunction with the outbound campaign, we have produced new corporate identity materials, including wooden business card, giving Dakota Millwork a great first and lasting impression with the connections they are making!  During these processes, we provide consultative marketing services to them because when it comes down to it, it’s all about making our clients more money!

Brad Jans, Owner
Dakota Millwork
(605) 610-2169
www.dakotamillwork.com
info@dakotamillwork.com

G&A Pavement Fixes the Marketing Potholes with Complete Media

sioux-falls-advertising-agency-ga-pavement-solutions

G&A Pavement Solutions partnered with us to increase their profits.  We developed a website for them on an easy to use content management system, and we drive traffic to their website through Search Engine Optimization and Search Engine Marketing. G&A Pavement is now ranking number one on the popular search engines!

We also support their social media efforts, keeping top of mind awareness with their followers. We track their incoming traffic, so G&A Pavement can see exactly what their marketing dollars are providing for a return on their investment.

Greg Folsom, Owner
G&A Pavement Solutions
605-310-8478
www.gapavementsolutions.com
info@gapavementsolutions.com

Complete Media Tows Redi Towing to Results

complete-media-sioux-falls-web-design-business-redi-towing

Prior to working with us, Redi Towing did not have a web presence.  Immediately upon our partnership, we built them a mobile friendly website so drivers could access their contact information with ease.  We then began their Search Engine Optimization campaign to ensure that their mobile website could be found by those looking for their services.

We also provide Redi Towing with supporting ideas to help build their brand recognition and business.  It also will help them retain current and past customers!  We support their social media efforts, as well, giving us more of an advantage to increase their search engine rankings and we track their incoming traffic to ensure that they are getting a solid return on their investment.

Casey Roth, Owner
Redi Towing
(605) 610-3446
www.siouxfallstowingservices.com
info@siouxfallstowingservices.com

Complete Media Keeps Moonlighting by Anderson’s Marketing Investment out of the Dark

complete-media-seo-sioux-falls

Prior to working with us, Moonlighting by Anderson did not have a website.  We built a website for them and worked diligently on building a solid Search Engine Optimization campaign.  Today, Moonlighting by Anderson is ranked #1 on Google which provides them with inbound business and a strong advantage over their competition!  All of their inbound business is tracked to ensure that their marketing dollars are providing them with a solid return on their investment.

Keith Anderson, Owner
Moonlighting by Anderson
(605) 359-5094
www.moonlightingbyanderson.com
info@moonlightingbyanderson.com