February 17: Keep your Competition at Bay Using Domain Names

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The majority of web traffic is through search engines. That includes traffic meant to go to specific websites (as in Googling “Complete Media” as opposed to typing www.completemediainc.com in the browser bar) A domain campaign helps to ensure that users looking for industry related terms are directed to your website first.

Domain campaigns are a fairly low cost addition to any web marketing strategy and can yield surprising results. It’s essential to find the right domain names for your area, though. We can help with that.

Stop down at Complete Media on February 17th at noon to learn how to take advantage of this web marketing strategy. $10 for the general public, free for the Complete Media Circle.

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Dec. 16: Never Ever Ever Lose Your Domain…Ever!

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When the domain name goes, everything else goes, too!

Your credit card expires. You change your email address and don’t update your domain contact information. Someone close to you, or a social engineer, transfers your domain name away without your permission. One oversight and you could lose the domain name you worked so hard to get. That means any website or email services associated with it will stop working.

You can protect yourself from this disaster…and it can be a disaster.

Learn what Protected Domain Registration is and how it can save your website. December 16th, Complete Media at noon. $10 for the general public, free for the Complete Media Circle.

Hometown Remodeling Partners with CMI

Hometown Remodeling has partnered with Complete Media to build their online presence with a strong website to drive inbound leads to their roofing division. The process started by developing a well branded informative website that helps brand Hometown Remodeling as the local Sioux Falls area experts.

Their successful campaign includes search engine marketing, online marketing that is geographically targeted, and an increase in social media presence. Complete Media also created content and designed effective door hangers, which were used to target potential leads and bring in more business. When it comes to growing Hometown Remodeling’s business, we have them well covered!

Contact Information:

John Haensel, Owner
Hometown Remodeling

605.610.3651
Website
Email

Cutting Edge Painting Increases Their Profits

Cutting Edge Painting met our team through our Complete Media Gives Back program. We provided them with a bro bono website which lead to our current partnership. We upgraded their website to have a sleek and professional design.

We are currently driving prospective clients to their website through an online search engine campaign. We also support their social media efforts and provide consultative services. It’s all about increasing their bottom dollar!

Brandon Brahms, Owner
Cutting Edge Painting
605.370.5979
www.interiorpaintingsiouxfalls.com
info@interiorpaintingsiouxfalls.com

November 18: Turn website users into customers

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Where Your Users Look

The average internet user spends 3 minutes on a website before navigating away. Do you know how long they spend on yours? Do you know where they spend that time? Do you know how they got to your website or where they are located?

You can.

All this information is key to mounting a website campaign. It helps you to understand how users interact with your website and to gauge where they are in the sales process when they do. You can use that information to turn website hits into sales. The tool is called Site Analytics.

Learn how to use this powerful program on November 18th, noon at Complete Media. $10 for the general public, free for the Complete Media Circle.

Sept. 16: Manage Your Social Sites With One Click

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This whole “word of mouth” being the best form of advertising thing has taken a whole new spin in recent years. Now word of mouth comes in the form of 140 characters or less. There’s Twitter, Facebook, Google+, LinkedIn, MySpace and a whole host of other geographical or industry specific social platforms. How does one have time for it all?

There is no doubt that successful companies invest in social marketing as advertising (rumor has it, GE is suspending all traditional forms of marketing except for social media). The sheer number of social platforms makes it time consuming and repetitive work. Fortunately, we have something for that. Express Email Marketing is now packaged with Social Visibility allowing you to manage multiple social media sites with one button.

Learn how to increase sales and boost your brand loyalty with social media, Wednesday, September 16th at noon, Complete Media. $10 for the general public, free for the Complete Media Circle. Make sure to tweet about it!

June 17: Drive traffic to your website with domain names

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Be Search Friendly

How many domain names do you have? At least one if you have a website, although with all the free “websites” out there, that’s not necessarily true anymore. If you’re serious about being found on the internet, we recommend 10 or more per website.

Having a strong domain name campaign can seriously improve traffic to your website. Multiple effective, keyword strong, domains can make sure you’re discovered for more searches than just putting up one domain and hoping for the best.

Advertise your website as much as possible using domain names. It’s cheap, it’s easy, it’s effective. Learn how to make it happen on June 17th at noon, where else? Complete Media.

$10 for the general public, free for the Complete Media Circle.

Southeastern Hair Design Cuts The Competition

Southeastern Hair Design & Day Spa partnered with us to increase their profits. We provided them with an upgrade to their web presence, giving them a more stylish design for their stylish clients. We are able to track their incoming traffic from their website, so data is provided to them to show their return on their investment.

We drive traffic through strategic web campaigns and also work on Search Engine Optimization. This gives them a competitive advantage against their completion. We also provide consultative assistance which gives them additional strategies to make their business stand out. The Southeastern Hair Design & Day Spa team has been a valued partner and applies our recommended strategies. One strategy is a domain name campaign in which they own more than ten domain names that point to their website, giving them an additional boost in traffic when potential clients are searching for their services.

Eileen Donley, Owner
Southeastern Hair Design & Day Spa
1701 E. 69th Street
Sioux Falls, South Dakota 57108
605.299.4625
www.siouxfallshair.com
info@siouxfallshair.com

Why You Have to Track Your Marketing Results Starting Now!

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It is easy to get excited with all the amazing marketing tools the internet can offer a business and forget to keep track of what is going on. While it is now possible to reach billions of people with a website that never closes or goes on vacation, it is also very easy to lose a lot of money without getting any tangible benefits. The following are some of the reasons that should move you to start tracking your marketing right now:

1. It helps you know whether you are getting a return on investment or not

While all the PowerPoint presentations by your marketing team might make you feel warm and nice inside, nothing can take the place of cold, hard facts. You will need to see statistics that will tell you whether the strategy being employed by your marketing team is actually paying off and providing a solid return on investment or not. Your business might have the best website and some of the coolest social media accounts. However, if all these activities are not giving you the traffic that you were hoping for, then more hard work is required.

2. Tracking your results helps you know which method is the most successful

You might think that you pay per click advertising campaign is the one bringing in all the extra traffic that you have been registering on your website, only to find out that it is the organic search engine optimization campaign that is actually bringing in the extra pairs of digital eye balls. The good thing with tracking is that it removes any inherent bias that the owners of the business or the people conducting different marketing campaigns might have and only brings in raw data that cannot be disputed.

How to track your marketing results

The good news is that it is not that hard to track the effect of your marketing campaigns. There are many free tools (and paid ones of course) that will help you record the number of visitors that come to your site. Many of these tracking tools can also group the visitors according to the method that brought them to your site, giving you more information on which method is working and which one is not. One of the best free tools that you can use is Google analytics. This means that there is no excuse for not tracking your marketing results immediately!

I Wish I’d Said That

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Over the course of my years in media, marketing and advertising, I have come across hundreds of catchy terms, clever phrases and the latest buzz words encapsulating my work world. Most have faded from memory. Some actually had an impact on me and were deemed worth saving. These are some of my favorites:

“The business that considers itself immune to the necessity of advertising sooner or later finds itself immune to business.” ~ Derby Brown

“In advertising, not to be different is virtual suicide.” ~ William Bernbach

“What you say in advertising is more important than how you say it.” ~ David Ogilvy

“In our factory, we make lipstick. In our advertising, we sell hope.” ~ Charles Revson

“Remove advertising, disable a person or firm from proclaiming it’s wares and their merits, and the whole of society and of the economy is transformed.” ~Unknown

“The enemies of advertising are the enemies of freedom.” ~ John Enoch Powell

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” ~ Steuart H. Britt

“Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.” ~ Robert W. Sarnoff

“Advertising is the very essence of democracy.” ~ Bruce Barton