Defining Marketing Objectives & Strategies

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Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives include:

  • Introducing new products or services
  • Cross-selling more products or services to existing customers
  • Expanding into a new geographic market
  • Seeking out and securing new customers
  • Improving customer services
  • Increasing the average size of an order

Once the Marketing Objectives have been defined, you can create a focused Marketing Strategy for each one. Marketing Strategies have many potential tactics that can be utilized. Below are examples of Strategies with their corresponding tactics:

  • Market Share & Expansion Strategy: Develop aggressive sales & marketing tactics to expand your market. Examples of tactics include:
    • Consumer and/or trade promotions (e.g. coupons, BOGO’s, contests, special offers, etc…)
    • Direct mailing to include incentive
    • Secure additional distributors and/or sales force
  • Positioning Strategy: Designed to affect how people think and feel (perceive) about your product or service. Examples of tactics include:
    • Advertising and public relations campaigns
    • Attending, exhibiting or presenting at trade shows
    • Enhancing and/or developing corporate communication and marketing materials (e.g. brochures, website, flyers, social media profiles, etc…)
  • Reminder Strategy: Reminds customers to make a purchase. Tactics include:
    • Postcards via direct mail with coupons
    • Free premium items with company’s information
    • Disseminate monthly newsletters
    • Communicate newsworthy information via social media

Determining which Marketing Strategies are necessary and important based on your business goals is critical to the success of growing your company. If done incorrectly, you will only end up wasting a lot of time and money on implementing the wrong strategies. Needless to say, my advice is to seek out a qualified Marketing Consultant who can assist you through this process.

Source: Danielle Foley

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Client Success Story: Safety Solutions

Sioux Falls Marketing Advertising

Safety Solutions of Sioux Falls offers professional on-site and off-site training, regulatory compliance, site inspections, and written safety program management. Owner Tony Drovdal is a former Captain with Sioux Falls Fire Rescue with over twenty years’ experience in public and private occupational safety management. In 2016, he partnered with Complete Media, Inc. seeking marketing solutions.

“One of the things I stress in my classes is to know your own limitations,” Safety Solutions owner, Tony Drovdal, said. “I took my own advice and looked for help marketing and branding my business. The team at Complete Media is proactive and looks for new avenues to get that done, and for a smaller investment than I anticipated. I couldn’t be more satisfied.”

Complete Media developed from the ground up Tony’s entire branding strategy including company logo, new website, collateral materials, and public relations. His new business is gaining traction and visibility, thanks, in part, to the online strategies executed by the Complete Media team, including everything from SEO and keyword management to social media. We even facilitated some client-to-client connections resulting in new business; before he officially opened his training facility, Tony was already busy making workplaces safer.

To find out more about Safety Solutions, call 605.610.2169 or visit their website.

Client Success Story: Climate Systems, Inc.

Climate Systems is a regional leader in HVAC design and installation. In addition to HVAC sales and installation, Climate Systems services Schneider Electric Automatic Temperature Controls. Technological changes have revolutionized remote monitoring and energy management control in today’s buildings. Climate Systems’ job has been to stay up to date on these new developments. With a vast array of knowledge and years of practical experience, they’ve been responsible for the building automation systems of hospitals, educational buildings and campuses, recreational facilities, churches, government buildings, office buildings, laboratories and manufacturing facilities.

Climate Systems partnered with Complete Media Inc. several years ago to enhance their brand and name recognition. We have helped them go through a complete rebranding, including logo updates, all-new marketing materials, signage, vehicle graphics, website, and much more. Through our marketing planning and placement, we have helped Climate Systems keep in touch with key clients and prospects using online strategies, e-marketing, social media, and print campaigns. Working with Climate Systems has been a great experience, and we truly value their partnership.

To find out more about Climate Systems, Inc., call 605.334.2164 or visit their website.

Jessica Jellema – Results Strategist

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Jessica brings a unique balance of skills and insights to the Complete Media Team. Brandishing an Associate’s Degree of Applied Science as a Visual Communications Specialist, Jessica monitors marketing results to assure our clients are benefiting from a positive return on their marketing investment. Extremely detail oriented, she also manages the agency’s work flow, making certain projects are on schedule (or ahead of schedule!) and that clients receive quick responses to any inquiries they may have. Jessica’s specialized skills and laser beam focus on detail make her a great asset to our team and our clients. In her “off” time, Jessica enjoys assisting her boyfriend wrench on his Buick Regal. It has a super charger. We know. Buick Regal…super charger. Sounds made up. It’s not.

 

WHAT IS WEB ANALYTICS?

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

http://www.logaholic.com/manual/references/what-is-web-analytics/

The Authorities DAA Definition of Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet information for the functions of understanding and optimizing Web usage.

DAA is the Digital Analytics Association, an organization that identifies industry requirements for the web analytics field.

Is Web Analytics just an elegant word for internet site data?

Web Analytics is often used with Web Site Statistics, yet there is a distinction.

Internet website data (software application) deals with straightforward realities like: How many site visitors did I have last month? The target of site stats is to notify you of these easy truths.

Internet analytics has a different angle, evaluation as apposed to basic reporting. Web analytics goes into a lot more detail and offers a lot more metrics. It tries to make underlying trends clear and ‘the why’ things occur on your website like they do. Its objective, as the definition states, is to assist you boost your site and online marketing.

Naturally there is some overlap between the two, so use this analogy: If webstite stats are the speedometer of your vehicle, internet analytics is the entire dashboard.

How do Web Analytics function?

Simple. Initially we need some data to analyze. A lot of sites have a log file that contains the raw information you have to analyze, it’s called the access log. Conversely, information could be gathered by ‘labeling’ pages with a special javascript code.

The Impact of Web Analytics

What internet analytics will indicate to your business depends on whether or not you do something about it based upon the info it gives. It’s my experience that once you are confronted with this brand-new information, these new understandings and new revelations, they will be extremely hard to dismiss.

In my opinion, internet analytics is THE important tool for any online business. It is (or it SHOULD) be the platform of your internet visibility. It is the feedback that shows you what you are doing, and if it’s working.

5 WAYS TO FIND MORE TIME TO BUILD YOUR BUSINESS

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Today, starting a company is much easier than before. Thanks to modern technology, you don’t need lots of resources, a huge team or numerous degrees to create a successful firm. Today, there are essentially thousands of economical tools offered to business owners that can help bring their vision to life. Whether you’re developing a company from square one, or aiming to improve an already existing one, there are powerful and available modern technologies that can make a significant effect on even the tiniest business.

As most of us know, time is one of one of the most crucial aspects to an entrepreneur’s success, listed below are five steps that small companies can take to acquire some of that time back.

1. Punch above your weight.

If you are ready to invest time into your idea, put a little money in to produce your brand name. A website, social web pages and a detailed approach to follow could make you seem much bigger than you are.

2. Automate– as much as possible

Time consuming, yet important company processes such as invoices, repayments, and email marketing can all be automated, dramatically lowering time commitment.

3. Make your stage and size a benefit

Being tiny most likely means you put on lots of hats and don’t have the luxury of large budgets. Nonetheless, it means you can decide on the fly, course correct and also get in touch with your customers far more thoroughly compared to larger firms.

4. Hire an online aide

Your time is too valuable to squander it on ordinary jobs like scheduling meetings and making lunch bookings. Instead, collaborate with a digital assistant. Most importantly, outsourcing the position permits you to save money on wage, perks and overhead expenses.

5. Unchain yourself from your desk

Innovation today means you can run your company from anywhere. Take advantage of complimentary collaboration devices that allow you to simplify company implementation on the go. Technologies like Skype and Blue Jeans Network allow you to aesthetically get in touch with employees, coworkers and customers regardless of your location while cooperation suites like Google Docs and similar solutions allow real-time teamwork on practically any project.

March 16: Sell your products and services online

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Keep It Local Online

When online shopping first hit the scene, consumers were trending only towards the megasites that we’re essentially the Wal-Mart of online stores. (You could do that shopping in your pajamas, too. Just like Wal-Mart!) As online shopping has stabilized and more Mom and Pop style companies have come on the scene, online shopping has become more and more a part of the regular economy.

The latest trend is for online sales to increase business for even local shops. Rather than driving across town, many consumers are choosing to cruise a local companies online store. Which means you should probably get one so you can close the deals that don’t make it through your doors.

Learn how to integrate online shopping into your web marketing strategy on March 16th at noon. Always at Complete Media. $10 for the general public, free for the Complete Media Circle.

12 Ways to Get Leads

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Make a list– Whether by email, telephone, or mail, we’ve all been targeted by marketers that got our names from a mysterious “list.” Some of these lists are available from companies that offer call lists for direct marketing. However, for a lot of small companies, the very best list is the one you develop on your own by recording info from customers, people who visit your site, and networking contacts.
Ask current clients for referrals– Who better to spread the word about what a fantastic job your company does than a completely satisfied customer? You can ask customers to provide you the names of people they know that would possibly use your services, or ask to connect to with their contacts. Another version of this tactic is reaching out to your existing network (family, friends, previous colleagues, ect.) and making sure every person knows exactly what you do and who you do it for. If you want to kick this technique up a level, invite them to meet for lunch or coffee.

Take advantage of the power of email– Email is another great lead-generator. Leverage the lead-generating power of your listing by including social media links. Extend your reach even further by co-marketing with one or other local business. If you each come up with some kind of giveaway, and promote the free gift, you can use each other’s subscriber list.
Have a competition– Contests and giveaways are a wonderful method to attract new leads. If the reward is appealing to the people you promote your contest to, they will discuss it with their buddies. (And be sure you remind them to do so!) Make sure you have a plan in position to reconnect with the contest goers and advertise your products after the contest has finished as well.
Guest writing a blog– Guest blog writing has actually acquired a bum rap recently. If you have clear objectives and offer terrific content, guest writing a blog could still be a great way to drive traffic to your business.
Attend an in-person event– Lately there has been so much electronic advertising that many businessmen forget the personal touch. Venture out and meet some individuals. If you cannot find the perfect location, begin your own. It’s simple using websites like Meetup.com.
Be useful– If clients aren’t beating a course to your door, you likely have some free time on your hands. Go wherever your clients “hang out”. Take part in relevant forums and share your expertise. Don’t pitch, merely assist. You could also do the same on LinkedIn, Quora, Yahoo Answers, American Express OPEN Forum, and various other specific niche websites.
Make use of a holiday as a tie-in– The weeks between Christmas and the New Year are when the majority of businesses think of holiday advertising and marketing ideas. But there are lots of other holidays and seasons that lend themselves to holiday-style marketing methods. An example we’re all knowledgeable about is the infamous “Back to School” sales businesses have.
Obtain from other sectors– Don’t feel constricted by the “common” lead-gen tactics your competitors use. Mix it up. If you always do electronic advertising and marketing, experiment with direct mail.
Use promotion to gain leads– Some entrepreneurs have had terrific success using press releases, PR, and various other techniques to advertise their company. Just because your business may not be “breaking news” does not mean it’s not relevant.
Mix online and offline techniques– Who says you have to choose between online and offline methods? Try using 1 or 2 of each. Some lead-gen methods have online and offline equivalents. For instance, classified ads are an age-old advertising method. If they’re not effective for your business offline, consider making use of an on-line comparison like Craigslist.

7 CRITICAL THINGS SEASONED ENTREPRENEURS KNOW

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

1. Dismiss your mom and dad

Do not, under any kind of condition, ask your friends and family about company concepts. They appreciate you and can not be unbiased. What you need is unfiltered, honest feedback … and you’ll only acquire that from people which don’t know you.

2. Accept that brief is best

Can you sum your business up in a few seconds? Your company has to be describable in one short yet wonderful sentence. That truly is a priority.

3. Continuously challenge the standard

When (and this is inescapable) you’re told that you can’t do something, challenge it. And after that, test it again.

You cannot innovate without breaking a mold or two. Do not take no for an answer and you’ll discover that the word “can’t” brings about a possibility. Each objection you overcome is a giant leap forward, and it’s those jumps that will eventually identify your business.

4. A little pompousness excels

The demon that sits on your shoulder could periodically whisper in your ear, “you are the most effective individual in the world to lead your company”.

If you don’t really believe that, no one else will. For instance, would you work with an accountant who didn’t appear to do your books on time? I question it.

There’s nothing more disturbing than a leader who doesn’t rely on him- or herself.

5. Forget income. Profit is everything.

When it concerns business practicality, earnings is everything– everything.

I’ve talked to plenty of business owners who worried that increasing their margin would lead to losing half their clients. Hardly ever is this the situation, and hardly ever do individuals voluntarily decide for the most cost effective alternative. Diners at a Michelin-starred restaurant do not mind waiting a bit longer for their meals to arrive; as a matter of fact, they’ll also pay even more for their dish.

6. Surround yourself with great individuals.

Wonderful people are everything. One of the very best business decisions I’ve made as an entrepreneur is handing over the tasks I can’t do (or do not appreciate) to people that are great in their particular fields.

Ability spotting is a skill in its own right, and is something that every entrepreneur should look to create.

Surrounding yourself with fantastic individuals will be the secret to your success.

7. Learn to Surf.

You’ll begin by standing at the water’s edge, looking apprehensively at the big sea stretching in front of you.

Then, as soon as you’re out there, people will tell you to capture the small waves, but you’ll wish for the most significant.

The wise surfers conserve their power to ride less waves, picking them carefully and riding them brilliantly.

Do that, and when you’ve ridden one well … you’ll really want to continue going back for more.

Much like being an entrepreneur.

How To Steal Your Competitors Customers

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Talk with the rumor factory

Not everything you hear holds true, but there’s a great deal to be picked up from the talkers in your industry. You’re likely to learn important information like new initiatives they’re attempting, or clients that are unhappy.

Naturally, when you’re speaking to the rumor mill, remain closed-lipped regarding exactly what you’re doing. If they’ll chat to you concerning others, they’ll talk with others about you, right?

Check their LinkedIn Profile

If you recognize the important people in your rival’s business, visit their LinkedIn profile. Connect to those people and make calls as well. Then, let them understand why you’re far better.

Other Social Media Strategies

First Facebook. Go to your competitor’s page, and check out who is commenting and sharing their articles. Appeal to those individuals and they could begin following you, also. Do the exact same on Twitter. As soon as you have them paying attention, you could use social media strategy to present your value.

Make it Personal

Everyone wants to be treated well. If you know somebody that is collaborating with your rival, give them the star treatment. Offer a solution for free, take them to lunch, build a relationship, and make them seem like a VIP. Your competitor most likely isn’t doing that with old customers. Now is your chance.

ALWAYS Put Your Differences on Display

Your company needs to share stand out qualities. Just stating, “we value our consumers” or “we’re dedicated to the best” could make for excellent advertising and marketing fluff but it’s not creating clients. Be certain how you’re different and you’ll take customers from your rivals.