Marketing Decision Making

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Marketing personnel must make decisions whenever they perform any of the marketing functions. Marketers must continuously decide what is to be done, who is to do it, how it is to be done, and when and where are the best time and place to do it.

How To Make Decisions

Step 1: Define idea or problem to be acted upon. Before seeking answers, you need to identify the real problem. The first step in decision making is to find out what the problem really is; only then should you work toward a solution or answer. Defining the problem is not an easy task in most cases. What appears to be the problem might at best be merely a symptom that shows on the surface.

Step 2: Collect, interpret and evaluate relevant information about the problem.

Usually there are many sources from which to gather information affecting a decision. Sometimes standing orders, policies, procedures, rules, and regulations provide relevant information. Other sources of information include your own experience, company records and reports, discussion with individuals and personal observations.

Step 3: Develop possible alternative solutions. The next step is to develop alternative ways of solving the problem or taking advantage of the opportunity. Alternatives are possible courses of action that can satisfy a need or solve a problem. Usually several choices are available to the decision maker if he or she is able to identify or develop them.

Step 4: Select the preferred or “best” alternative. You have reached a point where you must make a decision. You should logically and rationally pick the alternative you think is most desirable for all concerned from an objective, ethical, and practical point of view. Sometimes the preferred alternative involves cost/benefit analysis and risk analysis.

Cost/Benefit Analysis:

You estimate what each alternative will cost in terms of human, physical and financial resources. Then you estimate the expected benefits. Finally, you compare the two estimates and select the one with the greatest “payoff” where the ratio of benefits to cost is more favorable.

Risk Analysis:

Risk, which is the possibility of defeat, disadvantage, injury, or loss is inherent in decision

making. You should try to minimize the risks involved by effectively forecasting outcomes and considering all variables involved.

Step 5: Implement the decision. Effective decision making doesn’t stop when you choose from among alternative solutions. The decision must be put into operation.

Step 6: Follow-up, evaluate, and make changes if needed. Follow-up and the evaluation of the outcome of a decision is part of the process of decision making. Follow-up and evaluation of a decision can take many forms depending on the nature of the decision, timing, costs, standards expected, personnel, and other factors. If the follow-up and evaluation indicate that something has gone wrong or that the results have not been as anticipated, then the decision-making process must begin all over again. This may even mean going back over each of the various steps of the decision-making process in detail.

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Jessica Jellema – Results Strategist

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Jessica brings a unique balance of skills and insights to the Complete Media Team. Brandishing an Associate’s Degree of Applied Science as a Visual Communications Specialist, Jessica monitors marketing results to assure our clients are benefiting from a positive return on their marketing investment. Extremely detail oriented, she also manages the agency’s work flow, making certain projects are on schedule (or ahead of schedule!) and that clients receive quick responses to any inquiries they may have. Jessica’s specialized skills and laser beam focus on detail make her a great asset to our team and our clients. In her “off” time, Jessica enjoys assisting her boyfriend wrench on his Buick Regal. It has a super charger. We know. Buick Regal…super charger. Sounds made up. It’s not.

 

May 18: Open Forum

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Keep It Coming

We always get great feedback from clients who attend the open forum sessions. That’s why we keep bringing them back! We’re opening the doors and inviting anyone to come learn how to enhance their web marketing strategy, get the most out of their campaigns and capitalize on their success.

Come with specific questions or come just to listen and learn. Meet other members of the circle and walk away with some new ideas!

Noon on May 18th at Complete Media.

10 LAWS OF SOCIAL MEDIA

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http://www.entrepreneur.com/article/218160

1. The Law of Listening

Success with social media sites and content advertising and marketing requires listening and much less talking. Review your target audience’s online material as well as join conversations to discover just what’s important to them. Only then can you produce material and trigger conversations.

2. The Law of Focus

It’s better to specialize than be a jack-of-all-trades. A highly-focused social media and content marketing technique planned to develop a strong brand has a much better opportunity for success than an wide approach that tries to cover all points.

3. The Law of Quality

Quality outdoes amount. It’s far better to have 1,000 which check out, share as well as speak regarding your material with their very own audiences compared to 10,000 links that disappear after associating with you the very first time.

4. The Law of Patience

Social media and content marketing success doesn’t happen overnight. While it’s feasible to capture lightning in a bottle, it’s much more likely that you’ll spend a lot of time to achieve results.

5. The Law of Compounding

If you publish outstanding, quality material to build your on-line audience of high quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their very own blog sites and also more.This sharing and going over your material opens brand-new ways for online search engines like Google to find it in keyword phrase searches.

6. The Law of Influence

Connect with experts and work to develop connections with them. If you hop on their radar as a reliable, intriguing source of beneficial info, they might share your material with their own followers, which could place you and your company in front of a substantial new audience.

7. The Law of Value

If you invest all your time on the social media directly advertising your services and products, people will quit paying attention. Concentrate less on conversions and more on producing fantastic material and creating relationships. In time, those individuals will certainly come to be an effective stimulant for word-of-mouth advertising and marketing for your company.

8. The Law of Acknowledgment

You would not overlook a person that connects with you in person so don’t neglect them online. Building relationships is one of the most essential components of social media success, so always recognize every person who gets in touch with you.

9. The Law of Accessibility

Do not release your content then disappear. Be available to your audience. That means you need to continually release content and take part in discussions.

10. The Law of Reciprocity

You can’t expect others to share your content if you don’t do the exact same for them. So, a part of the time you invest in social networks ought to be concentrated on sharing and chatting about content shared by others.

WHAT IS WEB ANALYTICS?

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

http://www.logaholic.com/manual/references/what-is-web-analytics/

The Authorities DAA Definition of Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet information for the functions of understanding and optimizing Web usage.

DAA is the Digital Analytics Association, an organization that identifies industry requirements for the web analytics field.

Is Web Analytics just an elegant word for internet site data?

Web Analytics is often used with Web Site Statistics, yet there is a distinction.

Internet website data (software application) deals with straightforward realities like: How many site visitors did I have last month? The target of site stats is to notify you of these easy truths.

Internet analytics has a different angle, evaluation as apposed to basic reporting. Web analytics goes into a lot more detail and offers a lot more metrics. It tries to make underlying trends clear and ‘the why’ things occur on your website like they do. Its objective, as the definition states, is to assist you boost your site and online marketing.

Naturally there is some overlap between the two, so use this analogy: If webstite stats are the speedometer of your vehicle, internet analytics is the entire dashboard.

How do Web Analytics function?

Simple. Initially we need some data to analyze. A lot of sites have a log file that contains the raw information you have to analyze, it’s called the access log. Conversely, information could be gathered by ‘labeling’ pages with a special javascript code.

The Impact of Web Analytics

What internet analytics will indicate to your business depends on whether or not you do something about it based upon the info it gives. It’s my experience that once you are confronted with this brand-new information, these new understandings and new revelations, they will be extremely hard to dismiss.

In my opinion, internet analytics is THE important tool for any online business. It is (or it SHOULD) be the platform of your internet visibility. It is the feedback that shows you what you are doing, and if it’s working.

March 16: Sell your products and services online

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Keep It Local Online

When online shopping first hit the scene, consumers were trending only towards the megasites that we’re essentially the Wal-Mart of online stores. (You could do that shopping in your pajamas, too. Just like Wal-Mart!) As online shopping has stabilized and more Mom and Pop style companies have come on the scene, online shopping has become more and more a part of the regular economy.

The latest trend is for online sales to increase business for even local shops. Rather than driving across town, many consumers are choosing to cruise a local companies online store. Which means you should probably get one so you can close the deals that don’t make it through your doors.

Learn how to integrate online shopping into your web marketing strategy on March 16th at noon. Always at Complete Media. $10 for the general public, free for the Complete Media Circle.

February 17: Keep your Competition at Bay Using Domain Names

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The majority of web traffic is through search engines. That includes traffic meant to go to specific websites (as in Googling “Complete Media” as opposed to typing www.completemediainc.com in the browser bar) A domain campaign helps to ensure that users looking for industry related terms are directed to your website first.

Domain campaigns are a fairly low cost addition to any web marketing strategy and can yield surprising results. It’s essential to find the right domain names for your area, though. We can help with that.

Stop down at Complete Media on February 17th at noon to learn how to take advantage of this web marketing strategy. $10 for the general public, free for the Complete Media Circle.

7 CRITICAL THINGS SEASONED ENTREPRENEURS KNOW

Nate Anderson Public Relations and Media Strategy Complete Media Inc.,

1. Dismiss your mom and dad

Do not, under any kind of condition, ask your friends and family about company concepts. They appreciate you and can not be unbiased. What you need is unfiltered, honest feedback … and you’ll only acquire that from people which don’t know you.

2. Accept that brief is best

Can you sum your business up in a few seconds? Your company has to be describable in one short yet wonderful sentence. That truly is a priority.

3. Continuously challenge the standard

When (and this is inescapable) you’re told that you can’t do something, challenge it. And after that, test it again.

You cannot innovate without breaking a mold or two. Do not take no for an answer and you’ll discover that the word “can’t” brings about a possibility. Each objection you overcome is a giant leap forward, and it’s those jumps that will eventually identify your business.

4. A little pompousness excels

The demon that sits on your shoulder could periodically whisper in your ear, “you are the most effective individual in the world to lead your company”.

If you don’t really believe that, no one else will. For instance, would you work with an accountant who didn’t appear to do your books on time? I question it.

There’s nothing more disturbing than a leader who doesn’t rely on him- or herself.

5. Forget income. Profit is everything.

When it concerns business practicality, earnings is everything– everything.

I’ve talked to plenty of business owners who worried that increasing their margin would lead to losing half their clients. Hardly ever is this the situation, and hardly ever do individuals voluntarily decide for the most cost effective alternative. Diners at a Michelin-starred restaurant do not mind waiting a bit longer for their meals to arrive; as a matter of fact, they’ll also pay even more for their dish.

6. Surround yourself with great individuals.

Wonderful people are everything. One of the very best business decisions I’ve made as an entrepreneur is handing over the tasks I can’t do (or do not appreciate) to people that are great in their particular fields.

Ability spotting is a skill in its own right, and is something that every entrepreneur should look to create.

Surrounding yourself with fantastic individuals will be the secret to your success.

7. Learn to Surf.

You’ll begin by standing at the water’s edge, looking apprehensively at the big sea stretching in front of you.

Then, as soon as you’re out there, people will tell you to capture the small waves, but you’ll wish for the most significant.

The wise surfers conserve their power to ride less waves, picking them carefully and riding them brilliantly.

Do that, and when you’ve ridden one well … you’ll really want to continue going back for more.

Much like being an entrepreneur.

January 20: Build relationships with your customers using direct mail

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Snail Mail? Really?
When was the last time you got a card or a letter in the mail? Other than bills and junk mail, of course. Been awhile, hasn’t’ it? But I bet it made you feel pretty darn good. A simple thank you card, birthday card, or even just a thinking of you card can be the difference between a satisfied customer and generating that word of mouth.

Sending out cards can take a lot of time and isn’t always the cheapest option. By the time you go to the corner store, pick out a card, take it back to the office, write it out, address it, stamp it and drop it in the mail…it takes more than a bit and makes it hard to integrate into the client retention process or even into the sales pipeline.

We have the solution to that. You can go online, select your card from stock or upload your own designs, enter your message in your own handwriting, add your signature, select a contact from your database and drop it in the mail. Do all this for cheaper than doing it by hand. Save money and time, kind of cool.

Learn how to get started by coming down to Complete Media on January 20th at noon. $10 for the general public, free for the Complete Media Circle.

Jacob Klimczuk – Graphic Strategist

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With degrees in Visual Arts and Fashion Merchandising, Jacob brings experience and knowledge of all (well, most) things visual, as a Graphic Strategist to Complete Media.

Originally from Poland, and most recently moving to Sioux Falls from South Florida, Jacob is enjoying the close-knit community lifestyle, together with his wife and two awesome boys – Ashton and Joaquin.

Besides finding him hard at work at Complete Media, you can catch Jacob dabbling in Ableton Live, creating new tracks, and following his other passion – music.

Drop him a line, or stop by the office to chat about design, family, business, music and anything “Blade Runner”.