Defining Marketing Objectives & Strategies

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Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives include:

  • Introducing new products or services
  • Cross-selling more products or services to existing customers
  • Expanding into a new geographic market
  • Seeking out and securing new customers
  • Improving customer services
  • Increasing the average size of an order

Once the Marketing Objectives have been defined, you can create a focused Marketing Strategy for each one. Marketing Strategies have many potential tactics that can be utilized. Below are examples of Strategies with their corresponding tactics:

  • Market Share & Expansion Strategy: Develop aggressive sales & marketing tactics to expand your market. Examples of tactics include:
    • Consumer and/or trade promotions (e.g. coupons, BOGO’s, contests, special offers, etc…)
    • Direct mailing to include incentive
    • Secure additional distributors and/or sales force
  • Positioning Strategy: Designed to affect how people think and feel (perceive) about your product or service. Examples of tactics include:
    • Advertising and public relations campaigns
    • Attending, exhibiting or presenting at trade shows
    • Enhancing and/or developing corporate communication and marketing materials (e.g. brochures, website, flyers, social media profiles, etc…)
  • Reminder Strategy: Reminds customers to make a purchase. Tactics include:
    • Postcards via direct mail with coupons
    • Free premium items with company’s information
    • Disseminate monthly newsletters
    • Communicate newsworthy information via social media

Determining which Marketing Strategies are necessary and important based on your business goals is critical to the success of growing your company. If done incorrectly, you will only end up wasting a lot of time and money on implementing the wrong strategies. Needless to say, my advice is to seek out a qualified Marketing Consultant who can assist you through this process.

Source: Danielle Foley

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Hometown Remodeling Partners with CMI

Hometown Remodeling has partnered with Complete Media to build their online presence with a strong website to drive inbound leads to their roofing division. The process started by developing a well branded informative website that helps brand Hometown Remodeling as the local Sioux Falls area experts.

Their successful campaign includes search engine marketing, online marketing that is geographically targeted, and an increase in social media presence. Complete Media also created content and designed effective door hangers, which were used to target potential leads and bring in more business. When it comes to growing Hometown Remodeling’s business, we have them well covered!

Contact Information:

John Haensel, Owner
Hometown Remodeling

605.610.3651
Website
Email

AN EFFECTIVE LOGO DESIGN

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http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/

What Makes A Good Logo?

Brand Logos

A great logo design is unique, ideal, and functional. It needs to convey the owner’s desired message. A concept or “suggesting” is usually behind a reliable company logo, and it connects the designated message. A logo must be able to be printed at any type of size and most of the times, be effective without shade. A great company logo essentially comes down to 2 things: great principle and great implementation.

Company Logo Design Process

You may wonder just what’s so hard about building an excellent logo design. They’re tiny, they look simple, so no worry, right? When you just view the outcome of a developer’s efforts, the logo development could appear like it was a straightforward activity. However it’s not. A logo takes thought and also imagination, and numerous aspects combine to make a good one.

When developing a company logo, follow a process that makes sure the last layout complies with the requirements of the clients. Here, we have specified the regular procedure that professional company logo designers comply with. With method, you will certainly no question develop your very own.

Logo Design Process.

Style brief.

Conduct a survey or meeting with the client to obtain information about their business and what kind of brand they want to convey.

Market Research.

Conduct research study on the market itself, its past history as well as competitors. Problem-solve initially, style later. This will save you a lot of time avoiding designs that won’t work for the market.

Reference.

Conduct research on company logo styles that have been effective. You need to stay current on styles and trends so you avoid a design that looked dated. But, don’t jump on a trend that may not have lasting power. You don’t want to have to rebrand your logo every few years because of a font style that become very popular. (Lobster font comes to mind, that thing is everywhere)

Concept & Layout

Based on your meeting with the client and your research of the market and trends you can begin coming up with some ideas. This is the single essential part of the creative process. Begin sketching out ideas on paper, even if it’s a bad idea or doesn’t look like how you imagined in your head. A few minutes with a pencil and paper can save you a lot of time in front of the computer. Use elements you found in your research and from logos you like. Obviously, you can’t copy someone else’s logo but it helps you with your own concepts.

Reflection.

Your first idea will rarely be your best. If you are stuck, step away for a bit, and come back with a fresh approach. You can also follow up with the client and ask any follow up questions or ask for feedback on some of your concepts.

Presentation.

Present only your best logo layouts to your client. PDF style typically works best. You may additionally want to show the logo design in context, which will help the client more clearly picture the brand name identity. We will usually apply the logo to a website design or business card piece that matches the brand across all channels.

Distribution and also assistance.

Once the client chooses the logo they like, it’s important that you then provide all the variable files that they will need for use. You will also want to provide explanation and uses for each format, as it may be the first time they have ever had to use a .gif or .png file and they aren’t going to know the difference between a .jpg and .eps.

A brand’s standards manual is a document that that contains all the versions of the logos and how and where each version should be used. This is valuable for any company as they can provide this manual to all their vendors so there is no question on how to use the logo. The logo took a lot of time and thought and it would be bad if it wasn’t used correctly.

New Mobile Friendly Website for Climate Systems

climate systems website

 

The Complete Media Inc. team is proud to announce the launch of Climate Systems Inc.’s new website! They have been a valued partner for many years, and we look forward to many more years of success with their new website.

Our team meticulously and thoughtfully moved their old content to an upgraded platform and expanded on their featured projects, services and other pages. With this modern and user-friendly design, Climate Systems clients and potential clients will be able to find information quickly and efficiently. The most valuable upgrade is that the site is now mobile friendly. We know that life gets busy, that’s why it’s imperative a website be mobile friendly for your viewing convenience. Click here to visit their new website and learn more about the products they trust, recent projects and a list of services.

Congratulations on your new website!

 

June 17: Drive traffic to your website with domain names

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Be Search Friendly

How many domain names do you have? At least one if you have a website, although with all the free “websites” out there, that’s not necessarily true anymore. If you’re serious about being found on the internet, we recommend 10 or more per website.

Having a strong domain name campaign can seriously improve traffic to your website. Multiple effective, keyword strong, domains can make sure you’re discovered for more searches than just putting up one domain and hoping for the best.

Advertise your website as much as possible using domain names. It’s cheap, it’s easy, it’s effective. Learn how to make it happen on June 17th at noon, where else? Complete Media.

$10 for the general public, free for the Complete Media Circle.

Splash City Has Fun In The Marketing Sun

Splash City partnered with Complete Media Inc. to redesign and upgrade their web presence. Since our partnership began, we have developed a great website that proves to be a valuable marketing tool.

The Complete Media team has worked with Splash City to build a social media presence as well as supporting search engine optimization for the business. Splash City has seen a return on their investment and has marketing tools that impress prospects and clients.

Lon Levenhagen, General Manager
Splash City
1201 W. 41st Street
Sioux Falls, SD
877.289.2713
www.splashcityinc.com
info@splashcityinc.com

HOW TO BUILD A BRAND

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What is a Brand?

A brand is consistent message of what you are. It’s the identity for your company, and must be the same message on whatever you do, whether it’s Facebook, Twitter, Google+, you website, or perhaps your business card. This identity is not nearly a logo though, it’s concerning something that folks could associate with, something which will certainly resonate to clients, to keep them returning time after time.

The American Marketing Association defines a brand as a “Name, term, style, symbol, or any sort of various other function that recognizes one vendor’s good or service as distinctive from those of other sellers.”

A great brand will:.

Render your company’s message in a clear fashion.

Link you with the consumer and also encourage them to revisit you.

Increase your reliability.
A brand isn’t something you can throw together quickly. Take the time to really think through the perception you would like to provide about your organization, and then think through it again.

Sure, if you’ve acquired a branding professional like Complete Media, it will certainly take place a whole lot quicker. If your are doing it by yourself, take the time to put yourself in the consumers’ shoes. What does your brand say about your business?

MARCH 18: SELL YOUR PRODUCTS AND SERVICES ONLINE

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When online shopping first hit the scene, consumers were trending only towards the mega-sites that were the Wal-Mart’s of online stores. (You could do that shopping in your pajamas, just like Wal-Mart!) As online shopping has stabilized and more Mom and Pop style companies have come on the scene, online shopping has become more and more a part of the regular economy.

The latest trend is for online sales to increase business for local shops along with the bigger businesses. Rather than driving across town, many consumers are choosing to visit a local company’s online store, which means you should probably get one so you can close the deals that don’t make it through your doors.

Learn how to integrate online shopping into your web marketing strategy on March 18th at noon. Always at Complete Media. $10 for the general public, free for the Complete Media Circle.

Complete Media Helps Puts Capital Cove Cabin on the Map

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Complete Media partnered with Capital Cove Cabin at the start of their business.  We developed their entire branding and marketing campaign. This included a logo, letterhead, envelopes, and businesses cards. In addition, shirts, hats, signage, promotional items were produced.  We also extensively designed and developed their website to market their available time slots.  We currently work with them to execute strategies to book their cabin and to support their social media efforts.

Our Teleservices Department also works with Capital Cove Cabin by answering and responding to incoming phone calls and email inquiries.  We drive premier customer service with virtual phone systems, phone answering, and receptions services. This allows their prospective tenants to receive quick responses, giving the Capital Cove Cabin team a competitive edge over other businesses in their industry.

Julie Luke, Owner
Luke Properties
(605)370-5649
www.lukepropertiesonline.com
info@lukepropertiesonline.com

Complete Media Cleans the Marketing Carpets for Best Choice Carpet Cleaning

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Best Choice Carpet Cleaning partnered with us with one thing in mind… a return on their investment.  Our team implemented tracking with their website, email campaigns, and marketing materials to dig into what was really going on with their current materials.
Best Choice is the premier carpet cleaning business in Sioux Falls and surrounding areas. Not only do they provide great customer service to their clients, but also a great value in carpet and rug cleaning, hard floor cleaning, tile cleaning, tile stripping and waxing, tile shower sealing and dryer vent cleaning.
Complete Media truly enjoys working with Best Choice Carpet Cleaning because it is a true partnership.  Neither party is the smartest in the room and we work together to make results happen.  Great things are happening with Best Choice Carpet Cleaning!
Ryan VanDonge, Owner
Best Choice Carpet Cleaning
605-231-4249
ryan@siouxfallsbestchoice.com