March 16: Sell your products and services online

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Keep It Local Online

When online shopping first hit the scene, consumers were trending only towards the megasites that we’re essentially the Wal-Mart of online stores. (You could do that shopping in your pajamas, too. Just like Wal-Mart!) As online shopping has stabilized and more Mom and Pop style companies have come on the scene, online shopping has become more and more a part of the regular economy.

The latest trend is for online sales to increase business for even local shops. Rather than driving across town, many consumers are choosing to cruise a local companies online store. Which means you should probably get one so you can close the deals that don’t make it through your doors.

Learn how to integrate online shopping into your web marketing strategy on March 16th at noon. Always at Complete Media. $10 for the general public, free for the Complete Media Circle.

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Sept. 16: Manage Your Social Sites With One Click

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This whole “word of mouth” being the best form of advertising thing has taken a whole new spin in recent years. Now word of mouth comes in the form of 140 characters or less. There’s Twitter, Facebook, Google+, LinkedIn, MySpace and a whole host of other geographical or industry specific social platforms. How does one have time for it all?

There is no doubt that successful companies invest in social marketing as advertising (rumor has it, GE is suspending all traditional forms of marketing except for social media). The sheer number of social platforms makes it time consuming and repetitive work. Fortunately, we have something for that. Express Email Marketing is now packaged with Social Visibility allowing you to manage multiple social media sites with one button.

Learn how to increase sales and boost your brand loyalty with social media, Wednesday, September 16th at noon, Complete Media. $10 for the general public, free for the Complete Media Circle. Make sure to tweet about it!

Super Bowl Sunday: Just As Big A Day For Advertisers As Players

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Gone are the days where a Super Bowl commercial was enough to make an impact and grow your business. If you want to make a splash in the marketing world this weekend, you need to have a full blown online campaign as well as real time marketing. Talk about being on your toes! The most iconic moment of real time advertising and what really started the trend was the Oreo tweet during the Super Bowl black out.

I have Twitter but am frequenting the site less and less, except on big advertising days such as this. I can guarantee you I will be following my feed closely to see what the major companies come up with. Some companies, such as Papa Johns don’t even plan on purchasing a commercial. They are putting all their time and money into an online campaign. Click here to read an article about Mountain Dew and their Super Bowl plans. It’s fascinating to see the advertising world evolve. I am more excited to pay attention to the advertising and commercials than the actual game this Sunday! But if I have to, go Seahawks!

Why You Have to Track Your Marketing Results Starting Now!

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It is easy to get excited with all the amazing marketing tools the internet can offer a business and forget to keep track of what is going on. While it is now possible to reach billions of people with a website that never closes or goes on vacation, it is also very easy to lose a lot of money without getting any tangible benefits. The following are some of the reasons that should move you to start tracking your marketing right now:

1. It helps you know whether you are getting a return on investment or not

While all the PowerPoint presentations by your marketing team might make you feel warm and nice inside, nothing can take the place of cold, hard facts. You will need to see statistics that will tell you whether the strategy being employed by your marketing team is actually paying off and providing a solid return on investment or not. Your business might have the best website and some of the coolest social media accounts. However, if all these activities are not giving you the traffic that you were hoping for, then more hard work is required.

2. Tracking your results helps you know which method is the most successful

You might think that you pay per click advertising campaign is the one bringing in all the extra traffic that you have been registering on your website, only to find out that it is the organic search engine optimization campaign that is actually bringing in the extra pairs of digital eye balls. The good thing with tracking is that it removes any inherent bias that the owners of the business or the people conducting different marketing campaigns might have and only brings in raw data that cannot be disputed.

How to track your marketing results

The good news is that it is not that hard to track the effect of your marketing campaigns. There are many free tools (and paid ones of course) that will help you record the number of visitors that come to your site. Many of these tracking tools can also group the visitors according to the method that brought them to your site, giving you more information on which method is working and which one is not. One of the best free tools that you can use is Google analytics. This means that there is no excuse for not tracking your marketing results immediately!

January 21: 10 Tips to Control Your Business’ Reputation

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Branding is like a first impression. Think of your first day at school, first job interview, first time in front of a judge. Dressed up a bit to put your best foot forward, right? So, then what foot is your business putting forward? That’s where branding steps in. It’s important to stay consistent with messaging so clients understand what to expect from you. Brand management can be daunting, but does not have to be difficult.

We’ll help you get started controlling your image on January 21st, noon at Complete Media. $10 for the general public, free for the Complete Media Circle.

#sadiefromcompletemedia talks internet sensation #alexfromtarget

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Social media, when used correctly, is one of the most powerful marketing tools in today’s culture. As a 25 year old in the marketing world, I will never know an industry without social media. Internet marketing capabilities have exploded in the last few years, but can be traced back to the 1970s. One early social media platform was CompuServe that was present in the business world in the 1970s and expanded into public domain in the late 80s. You were able to chat on thousands of discussion forums with many other people. Other popular platforms emerged throughout the years such as Friendster, Myspace and then Facebook in 2004.

 

With the help of Facebook and Twitter, founded in 2006, the public has been able to enjoy, or cringe, at the numerous “viral” videos and pictures spread on the internet. The most recent head scratcher is #alexfromtarget. Haven’t heard of him? Read this to get some background information. Alex, from Target, gained almost 1 million Twitter followers overnight from a simple snap shot going viral. There are now rumors about Target doing an ad campaign specifically about #alexfromtarget. Do you think that would be good for their brand or should they leave the poor 16-year-old Justin Beiber look-a-like from Texas alone?

 

I’m pretty sure his 15 minutes of fame will end soon, but that’s ok because tomorrow there will be another crazy story circling the internet. The ability to share information has come a long way in the last few decades and I’m interested to see what the future holds. If you’re not on social media, you’re missing some unbelievably fun stories, and also a great business opportunity! Happy posting!

 

Complete Media Keeps Sleep Center Well Rested

Sioux Falls Sleep Center contacted our team to discuss marketing strategies to increase their profits. We upgraded their website to a user friendly content management system that is search engine friendly and is backed with award winning, 24/7 tech support. We recently rebranded the website with an updated and sleek design that will build an emotional connection with potential clients. Sioux Falls Sleep Center also is taking part in web banner campaigns and online advertising campaigns. These campaigns are strategically directed to their target audience. This approach optimizes their marketing dollars, so they are used to reach potential clients that could benefit from their services.

Our team is supporting Sioux Falls Sleep Center’s social media efforts, helping their business increase in followers and building relationships with those followers. We also support events that they host. We rebranded The ARCS Conference materials which included all print materials and email marketing. Our team created an outbound campaign for this event to directly contact potential attendees and personally invite them to the event, giving them a personalized experience in the registration process.

Dr. Rizan Hajal, Owner
Sioux Falls Sleep Center
(605) 593-9339
www.siouxfallssleep.com
info@siouxfallssleep.com

Sept. 17: Manage Your Social Sites With One Click

complete-media-web-design-sioux-falls-seminars

This whole “word of mouth” being the best form of advertising thing has taken a whole new spin in recent years. Now word of mouth comes in the form of 140 characters or less. There’s Twitter, Facebook, Google+, LinkedIn, MySpace and a whole host of other geographical or industry specific social platforms. How does one have time for it all?

There is no doubt that successful companies invest in social marketing as advertising (rumor has it, GE is suspending all traditional forms of marketing except for social media). The sheer number of social platforms makes it time consuming and repetitive work. Fortunately, we have something for that. Express Email Marketing is now packaged with Social Visibility allowing you to manage multiple social media sites with one button.

Learn how to increase sales and boost your brand loyalty with social media, Wednesday, September 17th at noon, Complete Media. $10 for the general public, free for the Complete Media Circle. Make sure to tweet about it!

G&A Pavement Fixes the Marketing Potholes with Complete Media

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G&A Pavement Solutions partnered with us to increase their profits.  We developed a website for them on an easy to use content management system, and we drive traffic to their website through Search Engine Optimization and Search Engine Marketing. G&A Pavement is now ranking number one on the popular search engines!

We also support their social media efforts, keeping top of mind awareness with their followers. We track their incoming traffic, so G&A Pavement can see exactly what their marketing dollars are providing for a return on their investment.

Greg Folsom, Owner
G&A Pavement Solutions
605-310-8478
www.gapavementsolutions.com
info@gapavementsolutions.com