4 ESSENTIAL ELEMENTS TO BRAND IDENTITY

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Company Logo
A logo is a visual symbol, whereas a wordmark or logotype is simply words of your firm or product name established in a specific, set means. These aspects need to be properly created as well as set.

While your logo should always be consistent, you will need variations based upon positioning and usage. For instance, you might need color and also black as well as white variations, you could require versions for horizontal and also square applications. But they all should have the exact same qualities.

Color Palette.
A business color palette is often defined by the colors in a logo. Often these are one or two colors, although some are much more intricate.

In addition to the colors in your logo design, what various other shades suit them? This could be freely identified such as: bright and bold, or pastel. Or, they may handpicked from a color example publication. These added shades are commonly what truly unites (or makes a disconnect) your brand.
Corporate typefaces.
Choose simply a handful of font styles to use whenever there are printed materials. See to it these are readily available on all the computer systems that will create these documents.

Your typographic identification ought to consist of methods of tackling all needs, possibly a regular way of styling headlines or pulling-out content. Work to make these similar from one application to the next.

Consistent Photo Styles.
You should not use the exact same pictures over and over, however all photos must have a consistent look and really feel. Maybe the images are brilliantly lit and the subject is looking right into camera. Or, the photos have a subtle color palette and also the people never look at the camera. Pictures could be close-ups, soft focus, or crisply detailed. Whatever you choose, make use of a consistent styles in all materials, whether printed or online.

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WHAT THE COLORS OF YOUR LOGO SAYS ABOUT YOUR BUSINESS

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When it involves recognizing your brand, your logo is most likely the initial factor your clients will certainly think about.

While honing the narrative as well as the message, your logo must obviously be your primary concern. Research shows that your logo design’s style– as well as specifically its colors– have even more bearing on your clients’ point of views than you may assume.

The effects of color’s effect on people’s feelings are crucial, and understanding your consumers’ links to certain shades could possibly increase the performance of your company’s branding.

According to research completed for website design, advertising and marketing businesses, people make a subconscious judgment about products and services in less than 90 seconds of looking at and also a majority of these individuals base that assessment on color alone. Actually, 85 % of customers point out color as the key factor they buy a certain product, and 80 % of people believe colors raise brand name awareness.

Check out this helpful info graphic! http://www.columnfivemedia.com/work-items/infographic-true-colors-what-your-brand-colors-say-about-your-business

 

 

 

 

BRANDING MISTAKES YOU SHOULD AVOID

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When you think about great marketing, Coca Cola’s distinctive red as well as white lettering, Nike’s swoosh and also Adidas’s three stripes most likely entered your mind. Yet as a little business, envisioning the degree of assets that’s gone in to these brand could make the idea of undertaking your very own branding effort seem overwhelming.

It’s easier than you may think. Simply make sure to stay clear of some typical mistakes and also branding errors.

1. Not understanding the power of a brand is a common mistake. From a customer-relationship viewpoint, having a solid brand is undoubtedly useful. As an example, when consumers think of an online shoe store, they think about Zappos. You will want to have that sort of instant, clear-cut partnership with your consumers.

Identifying your brand name is as additionally important from an SEO perspective. Google wants to focus on top quality lists in its organic search results, since visitors are most likely to select them. More clicks have the tendency to generate more customers, meaning that that concentrating on brand name building could possibly cause unanticipated website web traffic and also recognition perks.
2. Neglecting to develop defined brand standards is another common mistake. When producing a brand identity, you’ll need to create defined guidelines that cover all the following components (and also others that relate to your area). Here are a few components to take into consideration.

Company logo (both an overarching company logo and any type of company logo variations your business makes use of for individual product).

Brand name color palette.

Taglines.

Font styles as well as typography.

The “voice” utilized in your writing.

Images.
This listing isn’t really detailed. If there’s some other branding characteristic you really feel is needed to identify your business, include it to your brand guidelines documentation. Without them, your marketing efforts certainly do not have the uniformity and consistency needed for success.

3. Overcomplicating your brand can be a mistake as well. Look at exactly how Coca Cola’s traditional script logo has actually transformed considering that its very first usage was in 1887. While the font styles utilized have varied slightly, the initial look is still very similar.

Little companies could learn a lesson from this beverage market giant. It can be alluring to add even more variables than you really need. However your logo design does not have to involve 6 different colors, and also it doesn’t 6 specific graphic components to represent the different arms of your company. Clean, easy elements are more likely to be recognized and stick in consumer’s minds, so avoid overcomplicating your company’s logo.

5. So you’ve crafted detailed brand standards as well as executed them across every one of your business’s marketing materials. However, two months in the future, you have to develop a new ad for a line of product you’re introducing, and now you really want to add a new color to the advertisement. Wouldn’t that be great?

No. Remember, every time you drift from your brand, you dilute their power little by little. By doing this, you’re essentially presenting a brand-new picture to your consumers, decreasing the strength of the organization.

6. Establishing and implementing your small businesses brand guidelines are only half the battle. Be aggressive in keeping track of where and exactly how others are using your brand. If not, you could have an ad showcasing your logo design but with the wrong colors, rivals creating a logo design that looks comparable. It is your brand, now be the brand police!

5 COMMON MISTAKES IN LOGO DESIGN

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http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

  1. Not Hiring a Professional

If you have put a lot of time and money into your business why wouldn’t you put for that effort in a logo design that will represent that company?

Business tend to take the wrong route for a variety of reasons some of which can include:

  1. Trying to save money – Again, you should invest in your logo like you have invested in your business from the beginning. If you want a professional look, you need to hire a professional
  2. They no someone who is good at it – They may be good at it, but if it’s not their job there are things that will be missed that only someone in the graphic design will know.
  3. They do it themselves – It’s their business and they have come up with all the good ideas so far, so why not the logo? I’m sure there are plenty of people who are fantastic running their business, but that doesn’t translate to being a good designer. Graphic artists go to school and study to become experts at what they do.
  4. They went with an online company that is cheap – There are many sites that allow freelancers to bid on design jobs for a lot cheaper than hiring a local agency or artist. Some of these people are good and create nice looking things, but they are not going to have the brand of the business in mind and how it will reflect your entire business. Working with someone local allows you to meet with them regularly and have more input.

If you logo is designed by an amateur, don’t be surprised when it looks amateurish.

  1. Designing Around Current Trends

Something that we see all too often are clients who have had a logo created for them and within a couple of years it looks outdated. It looked really cool when they first had it but now it looks expired. This is what happens when your logo design incorporates current trends in design. The best logos are those that are designed to stand the test of time, and look just as good 30 years down the road as they did the day you started your business.

It’s important to stay up with all the current trends, just so you are aware of what to avoid for long term success. Search online for current trends or past trends and you will be able to see some logos that have not been able to stand the test of time.

  1. Not Using a Vector Format

If your logo wasn’t designed with a vector based graphics software, then there is a danger of your logo not being utilized efficiently. Programs like Adobe Illustrator and Corel Draw are some examples of the software needed to create a vector based logo.

A vector graphic is composed of mathematically precise factors, which makes certain visual uniformity throughout several dimensions. The choice, naturally, is use to raster graphics software, such as Adobe Photoshop. A raster graphic– or bitmap, as it’s commonly called– is composed of pixels.

Utilizing raster images for company logos is not recommended due to the fact that it can trigger troubles with duplication. While Photoshop can allow you to make large company logos, you never know how large you will have to duplicate your logo. If your only option is a raster graphic, it will appear pixelated, making it unusable. Keeping aesthetic uniformity by making certain the logo design looks the same in all dimensions is essential.

The main benefits of vector graphics for company logo design are:.

  • The logo can be scaled to any size while maintaining the highest quality
  • You can edit the logo easier
  • You can use it on any media platform easier
  • The logo will be easier to place in ads

4. Using Stock Art

Making use of stock vector graphics in a logo places your client in jeopardy.

This mistake is typically made by business owners who design their very own company logo or by amateur designers that are not clued in to the regulations on copyright. Downloading stock vector images from internet sites such as VectorStock is not a criminal activity, yet it might jeopardize your logo design by using it.

A company logo must be special and original, and the licensing contract should be exclusive to the customer: utilizing stock fine art breaks both of these guidelines. Possibilities are, if you are using a stock vector image, it is likewise being utilized by a person elsewhere in the world. It’s hard to have an original logo if the stock art you are using is available to everyone.

5. Not Considering the Client

Never impose your own personality onto a client’s job.

You could often spot this logo design a mile away; the source is typically a designer’s massive ego. If you have located an awesome new font that you can not wait to utilize in a style, well … do not. Ask on your own if that font style is absolutely ideal for the business you’re designing for? For instance, a terrific modern typographic font that you just love is not likely matched to a major company such as an attorney’s workplace.

Some developers also make the mistake of consisting of a “hallmark” in their job. While you must boast of your work, imposing your character into a logo design is wrong. Stay concentrated on the customer’s requirements by sticking to their brand and message. If their market doesn’t fit the style you regularly design in then you must adapt to them and not vice versa. But that shouldn’t be a problem because your designs don’t follow trends and will stand the test of time, right?

VanLaecken Orthodontics Lives Life Smiling

VanLaecken Orthodontics partnered with Complete Media to implement a new strategic marketing and branding campaign. We have used both traditional and online methods to help increase consultations and build their business.

As part of the rebranding, Complete Media designed and produced new marketing materials as well as patient documents. Banner Ads, direct mail and print ads are a few of the items that have made both VanLaecken Orthodontics and their patients “Live Life Smiling.”

Jennifer VanLaecken, Business Manager
VanLaecken Orthodontics
605.882.1500
www.vanlaeckenortho.com
info@vanlaeckenortho.com

WHY BUSINESS CARDS STILL MATTER, EVEN WITH SOCIAL NETWORKING

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In the period of social networks and interconnectivity of people with mobile phones, it is easy to believe you are constantly attached or could effortlessly get to others with the internet. Business web sites and networking sites, such as LinkedIn, do a reliable task of collecting get in touch with details and also attaching folks. Nonetheless, an internet site address or an individual’s LinkedIn account is effortlessly shed in translation if a person does not have something tangible to advise them to reconnect after the conference. No matter all technology in everyday life, there is still a requirement to bring in a personal touch, such as a business card, to your networking technique.

Below are reasons it’s crucial and pertinent in today’s digital age to use business cards and use them well, in your business strategy.

Business Cards are Still Expected. After an initial meeting, handing someone your business card show that you care about them and are inviting and encouraging them to stay in contact with you and you are taking the work out of it for them. It comes across a lot better than telling them to find you on LinkedIn.

Technology hasn’t been embraced by every business yet. There are plenty of businesses who still don’t even have a website, let alone a social network profile on Facebook, Twitter, LinkedIn, Google+, etc. Do you really want to jeopardize those relationships by not being able to provide something that is tangible and informative?

Business Cards Reflect Your Personality and Your Brand. A strongly designed and well branded card will serve more than just your name and number. You can make your card stand out and echo the brand you carry across all mediums. A high end business card will translate you into a high end company. Do you have a card that is unique and a concept that nobody else has? This can convey you as creative and innovative. If you have a simple black and white card that you let the local paper and copy store create for you, you can bet your clients will see that as a reflection of your company.

The Importance of Good Business Card Design

We already know that business cards are still important in the digital area, so it’s also important to know that the quality of that business card says a lot about you and the brand of your business. Your business card is a part of your first impression. It needs to be strong enough to evoke the memory of your business when it comes time for that person to utilize you.

So if you don’t take into consideration what is on your business cards and how they look, why would anyone bother to use it to follow up with you.

It’s important that the card accurately represents your brand and matches other elements for your business. If your website is full of natural colors of browns, greys, and oranges it wouldn’t make sense to have red, white and blue on your business cards. Clients need to make the visual connection across all mediums in order to remember your brand.

It’s important to hire a professional to design your card. They know how to effectively place the elements on a card that allows it to be effectively found and not too crowded on a card. They can utilize your brand to create a professional looking card that will get more attention. They can suggest styles, shapes, paper, and finishing techniques that will take your card from a necessity to an asset. Yes, there are a lot more options out there besides thick and glossy finish. A professional designer will know what will and won’t work for your card based on your brand.

Avoid going into the local copy and paper supply store and getting a card turned around the same day. Design should take time and consideration to ensure the card reflects your business. It’s too easy today to hop online and order 500 cards for cheap and they may look OK, but keep in mind that you probably have the same design as some other business out there. Kind of makes it hard to establish your brand as unique. For business card design and full brand marketing check out Complete Media, Inc. today!

WHY YOUR COMPANY NEEDS A PROFESSIONAL LOGO

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Let’s face it: we make judgments regarding people based upon first impressions at all times.

You ‘d probably pass up a meeting with a job prospect, for example, if the resume were created on a discolored, wrinkled bar napkin. Actually, chances are, no matter how qualified or honest the applicant may be, you’ll probably opt to interview candidates with professional looking resumes instead. The jobseeker may additionally question why he has difficulty finding work when he interviews well, and has plenty of experience.

The same principles relate to the first impression your business offers to prospective clients, distributors and company partners. They will make quick judgments whether to do business with you based partially on just how your logo looks. Equally customers may work with somebody else if they do not trust you initially, no matter how qualified you are.

But having an excellent company logo is more than merely making an excellent impression. It could have an enduring influence on your business. Below are even more reasons to have a great logo:

1) Build Initial Trust

Just before a consumer strolls in your store or goes to your website, they have established a first impression of your business, partially by your company logo. If your logo is well executed, you’re much more likely to create the perception that your company provides expertise and can be trusted.

2) Attract New Customers.

A reliable, unforgettable company logo can influence consumers to do business with you or remember you when the moment is right. Make certain your company places its ideal face by looking great outside.

3) Stand Out From Competitors.

Browse the internet and also you’ll see a myriad of featureless firms. Separating from rivals with a logo is vital to winning over possible consumers. After scoping out your competitors, ensure you select a logo design that will aid you attracting attention.

4) Keep Loyal Customers.

Don’t allow competitors to tempt away your best clients. If your brand name and also your logo design are solid, your consumers will be much less most likely to try the brand-new individual around the corner who have a professional and polished logo.

5) Build Trust With Professionalism.

A professional company logo will inform consumers you’re good at just what you do. Yet a careless, boring or improperly performed logo shows absence of capacity and knowledge, which destroys as well as makes consumers really feel much less certain in your service or products.

Complete Media Mows over Everhart Landscaping’s Competition

Everhart Landscaping was a recipient for the Complete Media Gives Back Campaign where they received a pro bono website. After further conversations, Everhart Landscaping partnered with us to ramp up their marketing in the Sioux Falls market.

We upgraded the design on their website and now drive traffic to it through search engine marketing and online advertising campaigns. We support their social media efforts and provide consultation and advice to streamline their sales processes. This has allowed Everhart Landscaping to expand in to new markets and ultimately increase their sales.

Mark Everhart, Owner
Everhart Landscaping
(605) 610-0613
www.everhartlandscaping.com
info@everhartlandscaping.com

The Power of Customer Service

The Power of Customer Service

With social media being the biggest form of “word of mouth” advertising, it’s important that you give your customers something to talk about. If you’ve read any of my blogs you know I’m a big fan of Kissmetrics. They had this nice infographic  that explained how companies with great customer service succeed. Take a step back and look at your company through the eyes of your customer. What do you see? Is your staff friendly? Does your customer service team respond quickly to customer requests? What kind of experience is your customer receiving when they walk through your doors or call your store? Customers who have had a negative experience with even the smallest aspect of your business are more likely to say something to their friends and social media followers. Don’t let that happen to your business. Give your customers a positive experience and they will recommend you to everyone they run across!

Picture Perfect with Complete Media

605 Photobooth partnered with us as a new business.  We developed a logo and letterhead for them along with a website that impresses their prospects and clients.  We drive traffic to their website and they are booking events from the driven phone calls.
605 Photobooth’s marketing is also providing them with a significant return on their investment.  Their business continues to grow and we continue to drive inbound leads for them.
Tucker Christopherson, Owner
605 Photobooth
605-370-5532