- Not Hiring a Professional
If you have put a lot of time and money into your business why wouldn’t you put for that effort in a logo design that will represent that company?
Business tend to take the wrong route for a variety of reasons some of which can include:
- Trying to save money – Again, you should invest in your logo like you have invested in your business from the beginning. If you want a professional look, you need to hire a professional
- They no someone who is good at it – They may be good at it, but if it’s not their job there are things that will be missed that only someone in the graphic design will know.
- They do it themselves – It’s their business and they have come up with all the good ideas so far, so why not the logo? I’m sure there are plenty of people who are fantastic running their business, but that doesn’t translate to being a good designer. Graphic artists go to school and study to become experts at what they do.
- They went with an online company that is cheap – There are many sites that allow freelancers to bid on design jobs for a lot cheaper than hiring a local agency or artist. Some of these people are good and create nice looking things, but they are not going to have the brand of the business in mind and how it will reflect your entire business. Working with someone local allows you to meet with them regularly and have more input.
If you logo is designed by an amateur, don’t be surprised when it looks amateurish.
- Designing Around Current Trends
Something that we see all too often are clients who have had a logo created for them and within a couple of years it looks outdated. It looked really cool when they first had it but now it looks expired. This is what happens when your logo design incorporates current trends in design. The best logos are those that are designed to stand the test of time, and look just as good 30 years down the road as they did the day you started your business.
It’s important to stay up with all the current trends, just so you are aware of what to avoid for long term success. Search online for current trends or past trends and you will be able to see some logos that have not been able to stand the test of time.
- Not Using a Vector Format
If your logo wasn’t designed with a vector based graphics software, then there is a danger of your logo not being utilized efficiently. Programs like Adobe Illustrator and Corel Draw are some examples of the software needed to create a vector based logo.
A vector graphic is composed of mathematically precise factors, which makes certain visual uniformity throughout several dimensions. The choice, naturally, is use to raster graphics software, such as Adobe Photoshop. A raster graphic– or bitmap, as it’s commonly called– is composed of pixels.
Utilizing raster images for company logos is not recommended due to the fact that it can trigger troubles with duplication. While Photoshop can allow you to make large company logos, you never know how large you will have to duplicate your logo. If your only option is a raster graphic, it will appear pixelated, making it unusable. Keeping aesthetic uniformity by making certain the logo design looks the same in all dimensions is essential.
The main benefits of vector graphics for company logo design are:.
- The logo can be scaled to any size while maintaining the highest quality
- You can edit the logo easier
- You can use it on any media platform easier
- The logo will be easier to place in ads
4. Using Stock Art
Making use of stock vector graphics in a logo places your client in jeopardy.
This mistake is typically made by business owners who design their very own company logo or by amateur designers that are not clued in to the regulations on copyright. Downloading stock vector images from internet sites such as VectorStock is not a criminal activity, yet it might jeopardize your logo design by using it.
A company logo must be special and original, and the licensing contract should be exclusive to the customer: utilizing stock fine art breaks both of these guidelines. Possibilities are, if you are using a stock vector image, it is likewise being utilized by a person elsewhere in the world. It’s hard to have an original logo if the stock art you are using is available to everyone.
5. Not Considering the Client
Never impose your own personality onto a client’s job.
You could often spot this logo design a mile away; the source is typically a designer’s massive ego. If you have located an awesome new font that you can not wait to utilize in a style, well … do not. Ask on your own if that font style is absolutely ideal for the business you’re designing for? For instance, a terrific modern typographic font that you just love is not likely matched to a major company such as an attorney’s workplace.
Some developers also make the mistake of consisting of a “hallmark” in their job. While you must boast of your work, imposing your character into a logo design is wrong. Stay concentrated on the customer’s requirements by sticking to their brand and message. If their market doesn’t fit the style you regularly design in then you must adapt to them and not vice versa. But that shouldn’t be a problem because your designs don’t follow trends and will stand the test of time, right?